The Chrysler 200 doesn't want to be the butt of jokes any longer. Based on Patrick's first drive impressions, it has a good chance of accomplishing that goal. So it's too bad the old car's baggage is going to linger around.
Which is why Chrysler would never, ever hire you to do their marketing. Unless they're trying a self-deprecation approach.
The 2015 Chrysler 200: You Won't Groan So Loudly When Alamo Tells You It's All They Have Left.
The 2015 Chrysler 200: Partially imported from Italy.
I just had to give this one to Ash, though:
Chrysler: To Hit the Bullseye, Sometimes you just Need a Bigger Dart.
That, actually, is a tagline they could use.