Why You Can't Follow Fiat's New Twitter Account

I like the Fiat 500 Abarth. I like the way it looks, I like its insane exhaust note, and I like its rowdy acceleration. I like it so much that I want to follow it on Twitter. But I can't, and neither can you. Here's why.

Clicking the "follow" button on the Fiat Abarth's new German account results in a pop-up message that says "You have been blocked from following this account at the request of the user."

Why can't you follow it? Because it's too fast to follow.

Get it? GET IT? Fiat gets serious cleverness points for this one. I'm not sure what the marketing value is in it since it's useless in terms of distributing information about the car, but it's cute.

I dunno who those six are that managed to follow the Abarth. Maybe they're the only six cars in the world faster than it is.

Hat tip to Business Insider!