It's no big secret that the Toyota GT86 and Subaru BRZ aren't exactly flying off dealer lots in Europe. The Twins have been largely successful in the U.S., but they're quite a bit more expensive in the Old World and thus have been lagging in most markets. Maybe this big UK price cut will help.
MSN Cars UK reports that the BRZ is about to have is price slashed by £2,500, or about $4,200. That's a 10 percent price cut that brings the cost down to £23,995, or... um, $40,516 in American dollars. Wow. Granted, prices across different countries aren't apples-to-apples for a lot of reasons, but that's a surprise nonetheless.
Still! That's a decent price cut now. Why is Subaru doing it? A couple of reasons: a favorable rate of pounds to yen is one, and the fact that the new 2015 Subaru WRX STI is £4,000 cheaper than its predecessor is another; Subaru doesn't want them too close in price because clearly, the WRX STI is probably going to be the better overall value.
But hey, it's good news for any Brit who has lusted after a BRZ. More good news, too: this price cut means it's now cheaper than the Toyota GT86.