Of all the pointless new paint/new name special editions of the Veyron, only one really mattered: the 2011 L'Or Blanc. It was inlaid with porcelain, it cost $2.3 million, and it was a one-off, unique car. Until now.
It's hard to think that a special edition Veyron would go unnoticed. As Bugatti nears its production of the final car, it seems like every little change of paint is heavily advertised.