Plymouth had to pay Warner Brothers $50,000 to get the name Road Runner for their midsize coupe and dammit, they got their money's worth.

Not only did Plymouth use the roadrunner in their ads and on the badging of the car, they developed a 'beep beep' horn for the thing.

Read more about the Road Runner and how the deal with Warner Bros was struck right here on the wonderfully in-depth Ate Up With Motor.

Photo Credits: Plymouth