Welcome to Must Read, where we single out the best stories from around the automotive universe and beyond. Today we have reports from The Truth About Cars, Forbes, and Fortune.
Avoidable Contact: Return Of The Mack — The Truth About Cars
Jack Baruth realizes where cars are going. Goodbye power, hello trim packages. Welcome back to 1973.
Yes, that’s right: it’s now easily possible to blow seventy thousand dollars or more on a two-liter, four-cylinder BMW sedan. The image you see above is not an attempt to make the most expensive 528i possible; it’s simply a car with most of the options. The ones you’d want, like the best sound system and the heated/cooled seats.
But don't we need cars to do everything?
Ever since the end of World War II, Americans shared a similar aspiration: to own an automobile. But shifts in demographics and lifestyles mean that for the first time in 50 years, the number of families without a car has gone up.
Chrysler From Fortune in 1935 — Fortune
Here's a Fortune article from 1935 about Chrysler. It's an oldie but a goodie. And a longie. Sit tight, you'll need some time for this one.
Chrysler means Number Three Corporation, Number Two Personality, and the first manufacturer in the automotive field to raise its rate of production above its figures for the great boom year 1929.