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We don't usually geek out to manufactured viral marketing fluff, but trust us, this video is pretty good. The marketing team behind the movie Chronicle flew three human shaped RC planes around NYC to make it look like real people were magically flying. From the ground, it really looked like you were watching a superhero do its flyin' thang. More »
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Chevy's econobox may not look like the embarrassing Korean crapwagon called the Aveo that once filled high school parking lots, but its sudden improvement in the looks department doesn't mean we still wouldn't want to see one launched off a 100-foot-tall stack of shipping containers. More »
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Holley, a performance auto aftermarket parts manufacturer, helps make our world a faster place. But talented at social media? Not so much. Here's how one commenter unraveled a fumbled deceptive Holley viral marketing ploy on GM fanboy site LS1Tech. More »
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Reader Rudolphdude spotted this flier asking passers-by for information about a tank lost somewhere in Brooklyn. At first glance, the phone number makes it look like a very clever viral Army recruiting ad. The reality is much stranger. More »
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Taking a page out of its MINI playbook, BMW appears to be setting up some very clever guerrilla marketing to promote the 2009 BMW 1-series. Rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, BMW may be going in a different direction for the tossable new sports coupe and convertible. The story of this "viral" advertising begins with the video you see above, and we've done enough digging to figure out where it may be leading. Hit the jump to find out. More »
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