BMWBlog posted a BMW video of the successor to the 3-series convertible being driven by a nice-looking dude to a weekend out on the coast where he meets up with a nice-looking woman. They have a nice-looking time drinking coffee and going on a boat and going to another restaurant and watching fireworks and doing a lot of stuff that has nothing to do with the car.
And, of course, there's a premium soundtrack. The song sounds like it came from a bad cotton commercial.
Sure, this guy drives his 428i at what appears to be a quick pace on a nice enough road, but this isn't a video to promote an "ultimate driving machine." This man appears to have the ultimate rich person's lifestyle, which makes me wonder this: Why can he only afford a 428i?