GoPro cameras are fantastic. There's no denying that.
There's just one minor flaw: Whenever you turn one on you look like a bit of a rube for about eight seconds.
Call it GoProFace. It results from a press of the record button that might not have registered. So you then stick your face in fron of the camera until the red light blinks. When that happens, you're recording.
But you look like a bit of a fool until that happens.
(Hat Tip to jbh!)