Designed for Billabong, this Toyota Venza by Street Image has the requisite body kits, wheels and paint for a SEMA vehicle. It even has a winch to pull boarders. But it's the surfgasmic headliner grabbing all the attention.

Yes, a Toyota Venza with a built-in shower for post-surf rinsing and a TRD brake kit is distinguished not by the seats made of wet-suit material or the built-in WiFi (seen it, done it). Custom headliners aren't completely new, as anyone who has traveled in the back of a stretch Hummer can tell you, but this one may start a new era of tackiness in mainstream custom vehicles.