The Camry. Toyota knows it's the automotive equivalent of some Xanax and a bottle of wine before bedtime, but people keep buying it anyway. In spite of this, they want to make the next one have a little ZING! in terms of design, if that's even possible.
A report in Bloomberg details Toyota's goals for the next Camry, which includes a more "heart-racing design." As with all of the other interesting things Toyota has done lately, the initiative is pushed by CEO Akio "I Like Cars That Kick Ass So Our Cars Will Kick Ass Too" Toyoda, Japan's coolest car executive and a noted racing enthusiast.