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Toyota, teaming up with EDF Energy, begins road trials today of the first plug-in hybrid vehicle in the UK. The trials will give Toyota real-world driving test data on its PHEV, while EDF will get to test its public charging stations, 40 of which have already been installed throughout the country — as well as provide yet another marketing win for the automaker by making them the first major manufacturer to test plug-ins in the UK. Plug-in test cars will be given to EDF employees to drive in the company fleet, ensuring the vehicles will get the crap beaten out of them and that any major problems can be discreetly rectified by the partner organizations. Full release after the jump. More »
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Honda has been diligently working on its Toyota Prius-fighter, a dedicated Honda hybrid expected to go on sale early in 2009. But they recently pulled out the trump card in this battle royal — a starting price of just $18,500. The five-door, five-passenger hybrid-only car will get to that low, low price point by using a greatly simplified — and 50% cheaper — version of its Integrated Motor Assist hybrid system. Seems the mileage wars are really starting to heat up. More »
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