Lamborghini is known for going all out when it comes to parties. One timethere was talk of flying a yacht into a lake. That's how they roll. And for the Super Bowl, they're putting cars on an NYC rooftop for a charity event.

The event that they're supporting is The Giving Back Fund's "Big Game, Big Give" event, which is a $1,500 per ticket charity event happening tonight in TriBeCa (the event is at Tribeca Rooftop), in downtown NYC. It's hosted by Alec Baldwin! Celebrities!

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What this means is that there was the rare sight of Lamborghinis being hoisted 12 stories in freezing weather by a crane. Or, for Lamborghini owners, it was called "Thursday."

Still, seems like a great event, and seeing a Lamborghini flying above the NYC streets has to be a trip.

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Photo Credits: Jason Thorgalsen