Tesla's encountered a lot of success with its Model S, despite being banned for sale in New Jersey, and despite having relatively no ad budget compared to the other American automakers. Its fans are pretty rabid, though, and technologically savvy. Which leads to gorgeous ads like this.
Sure, it's a bit cheesy, but who among us didn't sit in the driver's seat of our parents' cars and pretend we were on a magical journey? That must be even more fun in a Model S.
You have to admit that big screen in the middle is pretty damn cool.