What do you think of when you think of a Caterham? Bare bones and lightweight sports car, right? An engine strapped to a seat with some tires and a steering wheel. And a famous department store, probably.

Advertisement

And not just any department store—Harrods, London’s glitzy and glamy luxury upmarket palace of commerce with a dress code.

WHAT ARE YOU DOING!? GET THAT KEY OFF BEFORE IT SCRATCHES SOMETHING.

Because #brands are all for making complete sense, the two have partnered up for a “personalization program.” All that means is that there people will be able to customize a Caterham with a bunch of Harrods doodads.

Advertisement

And there’s a special edition Caterham Harrods Seven, which is a 420S playing dress up. It’s painted the Harrods green, has some stripes and a powder-coated gold chassis. Plus some Harrods logos on the leather upholstery inside, in case the car ever forgets its name.

A normal 420S costs about £30,000 (approximately $37,000) but the Harrods Seven’s price comes to £59,999 (approximately $75,000). Because it matches a store!

I don’t care for this thing. I’m still waiting on the Bergdorf Goodman Dodge Viper.