This Cadillac ELR Ad Will Make You Hate Electric Car BuyersZac Estrada2/10/14 4:40pmFiled to: Ad WatchCadillac ELR2022EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThere's only so far you can go with the underdog angle in ads. It worked for Chrysler after the bankruptcy. It works for small companies like Mazda sometimes. It's a little harder to go attacking other countries when you used to call yourself "The Standard of the World."The Cadillac ELR is no underdog. Really, it's in a class of one. That class is a range-extender luxury coupe, and one that costs $76,000 at that. ShareTweet Kinja is in read-only mode. We are working to restore service.