Earlier today I followed the link in our story about the jewel-encrusted car key that took me to the Simply Abu Dhabi website. Flipping through their online magazine, I found a McLaren ad that left me very confused. The screenshot of the ad is above there. Is McLaren okay? Should we send over someone to check on them?

Now, I realize that the tagline used there, "There is no finish line," is a quote from Bruce McLaren, and I'm fairly certain it was meant in an inspirational context: our work is never done, there's always further we can push things, and so on. And, seeing the amazing cars McLaren makes, it all makes sense.

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But out of context, on that one, grey-misama page, in that faded text, the statement takes on a totally different meaning. It feels like the sort of thing some enuui-plagued, defeated person would say, staring off out into the bleak, endless rain, before taking that final swig of a cyanide-and-vermouth cocktail.

And yet it has a certain appeal, one that I think other makers of high-end cars should consider. That's why I made, on spec, a few samples of these types of mottos for some big-name companies to consider.

You're welcome. If any of you companies decide to use these, just PayPal me my fee.