The Fifty Shades Of White Hell

Máté and I had a great time at the northernmost winter tire testing center in the world, in February in Finland. The following set of 50 photos serves as a pictorial diary of a nearly one-week trip beyond the arctic circle, where Finland's snow tire makers test the hell out of all kinds of rubber. » 3/18/15 6:50pm 3/18/15 6:50pm

Flat Out At White Hell, The Northernmost Car Testing Center In The World

Nokian Tyres introduced winter tires in 1934 in Finland, and eighty years later – when they aren't chasing ice speed records on frozen lakes – they are still busy testing tires flat out while looking for reindeer on the biggest and coldest playground you've ever seen. Welcome to White Hell. » 3/17/15 2:55pm 3/17/15 2:55pm

Do you need winter tires on your BMW? Or any other car.

Winter is almost here in most regions of the world so the question is: do you need to winter tires on your BMW? » 11/03/14 10:17am 11/03/14 10:17am

The Insane Research And Technology Behind Tires That Keeps You Safe

Winter tires were invented by the Finnish in 1934 for commercial vehicles, but after being around for 80 years, some still refuse to use them despite the huge advantage they provide. » 3/21/14 7:00pm 3/21/14 7:00pm

Snow Tires: To Buy Or Not To Buy?

It's not even January, and already millions of Americans have had weeks of snow driving. Every winter, astute owners raise the question of whether it's time to buy snow tires. BMWBlog's Shawn Molnar offers his take. — Ed. » 12/30/10 12:30pm 12/30/10 12:30pm

Tires With Retractable Studs Take A Note From Bond

Anybody that has ever tried to put those damned tire chains on can smile and know that the age old midwest winter traditional may soon be extinct thanks to Q Celsius, a new tire that has retractable studs. The Q Celsius takes its name from James Bond's gadget man, Q, and operates with a switch inside the vehicle. » 3/31/08 4:30pm 3/31/08 4:30pm