Cars have always been associated with sex — literally in the design of Ferraris and culturally in the importance of back seat mating rituals. It looks like the Winglet, in its attempt to reduce personal transportation to its bare essence, is also dropping any sexual innuendo in favor of barefaced literalness. The Toyota Winglet looks dildo-like.

Just 25 Toyota Winglets are destined for sale in 2009 in a trial run that will include factories, airports and parks. Full scale production is projected to begin in 2010.

The Winglet compares favorably to the Segway not just in its ability to serve as a “personal massager” but in its $3,500 price (Segway: $5,300+) and 22-pound weight (Segway: 105 Lbs +).

Toyota envisions uses ranging from security in public places to speedy inter-office transportation for on-the-go execs. Like the Segway, the Winglet won’t be road-legal in either Japan or the US and most places will ban it from sidewalks, so Toyota forecasts most sales will be to companies with large campuses or to public services with large areas to cover. [MSN Japan via The Scooter Scoop]

The trio are designed to "contribute to society by helping people enjoy a safe and fully mobile life." Basically, it's designed to help people like the elderly and morbidly obese by expanding the user's range of mobility in a Segway-like manner. The "L", "M" and "S", each having different handling features that allow consumers to select a model appropriate to their needs—from "practical" to "hands-free sporty."

Jalopnik Snap Judgment: We've seen this before, except last time it was called the Segway. And we all know how we think about that. But, Toyota loves the people-transporting toys like the i-real personal mobility device we saw at the Tokyo Motor Show last year. Will people buy them? In Japan, perhaps.

Full press release below.

Toyota Develops Personal Transport Assistance Robot 'Winglet' Tokyo — TOYOTA MOTOR CORPORATION (TMC) announced today development of the "Winglet", a personal transport assistance robot ridden in a standing position. The Winglet—still being refined—is one of TMC's people-assisting Toyota Partner Robots. Designed to contribute to society by helping people enjoy a safe and fully mobile life, the Winglet is a compact next-generation everyday transport tool that offers advanced ease of use and expands the user's range of mobility. The Winglet consists of a body (with a projected area the size of an A3 sheet of paper) that houses an electric motor, two wheels and internal sensors that constantly monitor the user's position and make adjustments in power to ensure stability. Meanwhile, a unique parallel link mechanism allows the rider to go forward, backward and turn simply by shifting body weight, making the vehicle safe and useful even in tight spaces or crowded environments. TMC has created three models, the "L", "M" and "S", each having different handling features that allow consumers to select a model appropriate to their needs—from "practical" to "hands-free sporty". TMC plans various technical and consumer trials to gain feedback during the Winglet's lead-up to practical use. Practical tests of its utility as a mobility tool are planned to begin in Autumn 2008 at Central Japan International Airport (Centrair) near Nagoya, and Laguna Gamagori, a seaside marine resort complex in Aichi Prefecture. Testing of its usefulness in crowded and other conditions, and how non-users react to the device, is to be carried out in 2009 at the Tressa Yokohama shopping complex in Yokohama City. TMC is pursuing sustainability in research and development, manufacturing and social contribution as part of its concept to realize "sustainability in three areas" and to help contribute to the health and comfort of future society. Toyota Partner Robot development is being carried out with this in mind and applies TMC's approach to monozukuri ("making things"), which includes its mobility, production and other technologies. In a related development, TMC unveiled the "MOBIRO" mobility robot, designed for use in a sitting position, in 2007. TMC aims to realize the practical use of Toyota Partner Robots in the early 2010s by furthering its robotic development and strengthening collaboration between industry, government and academia.