I saw the round they had in San Francisco a couple of years ago during Fleet Week. Just incredible flying skills - talk about amazing. They had a tough course in San Francisco as well, which caused a couple of disqualifications.
In the interests of equal time, I think Planeopnik deserves it's own QOTD, to wit: What plane would you dragon? After all, we all know dragons can fly, right? My answer: prop-driven: Vought Corsair jet: Phantom F-4
@GTI_MK5: They spend more on advertising the product than on producing it and 80% of their advertising budget is spent on sports. But the founder, Dietrich Mateschitz, is one of Austria's richest men and just about the biggest gearhead you'll ever meet. To give you an idea, for a while he use to drive a monstrous Pinzgauer around Vienna.
@GTI_MK5: Not only that, but they have their own air force! A couple years ago, they even bought "White Lightnin'" a P-38 unlimited air racer that was in the midst of a repair job after crashing about a year previous.
They've got jets, passenger planes, fighters, you name it.
@Mobius_1: I've wondered the same thing myself, but if you think about it, Red Bull has become synonymous with energy drink- it's the Kleenex of the segment, which is pretty remarkable considering how long it used to take to get that kind of brand recognition.
But it's hugely popular, and had been in Europe for a while prior to coming stateside.
If you think about owning the teams, it's good 'ol "race on (anyday), sell on (anyday)"- and while it's not directly related to the product, it captures a similar audience. And the teams therefore become part hobby, part advertising and part product strategy. I'm sure they get some support from other advertisers on the racing series' and vehicles, so that helps a bit too.
It's similar to Virgin though. When was the last time you bought something from them? Yet they're hugely successful.
@franzouse: I basically must conclude that the world drinks several times as much Red Bull as Coke and Pepsi combined according to their sports sponsorship intensity.
(That still doesn't make sense to me when I read it, but it's the best way my hands can express my head at the moment. Too much vodka, not enough Red Bull, I guess)
@Mobius_1: I went to high school in Austria and the official breakfast of my senior class was A krapfen and two Red Bulls... hmm...
But the company spent a net $400 Million on sports related marketing in 2008 and to increase ROI they usually opt for ownership of teams (like in F1 or the former Metrostars) or ownership of entire events (like this one, or Flugtag) this enables them to draw revenue from the events themselves.
Flugtag is the air race I want to participate in. It's the LeMons of air racing, homebrew, homemade "aircraft," points given for style, presentation, and even distance. Don't forget your lifejacket.
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What plane would you dragon?
After all, we all know dragons can fly, right?
My answer:
prop-driven: Vought Corsair
jet: Phantom F-4
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Just like drinking Red Bull.
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The show is "Le grand Journal" and the clip is called "la suite 1".
Unfortunately Shia leblumbloo or wtv does most of the talking (that ass), but her dress more than makes up for it.
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agreed. they have a team in just about any motor sport you can think of. how do they do it?
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They've got jets, passenger planes, fighters, you name it.
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But it's hugely popular, and had been in Europe for a while prior to coming stateside.
If you think about owning the teams, it's good 'ol "race on (anyday), sell on (anyday)"- and while it's not directly related to the product, it captures a similar audience. And the teams therefore become part hobby, part advertising and part product strategy. I'm sure they get some support from other advertisers on the racing series' and vehicles, so that helps a bit too.
It's similar to Virgin though. When was the last time you bought something from them? Yet they're hugely successful.
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(That still doesn't make sense to me when I read it, but it's the best way my hands can express my head at the moment. Too much vodka, not enough Red Bull, I guess)
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But the company spent a net $400 Million on sports related marketing in 2008 and to increase ROI they usually opt for ownership of teams (like in F1 or the former Metrostars) or ownership of entire events (like this one, or Flugtag) this enables them to draw revenue from the events themselves.
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