<![CDATA[Jalopnik: whitestar]]> http://cache.gawker.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: whitestar]]> http://jalopnik.com/tag/whitestar http://jalopnik.com/tag/whitestar <![CDATA[ A Peek Inside The Soon-To-Be-Dead Tesla Motors Detroit Office ]]> Given the situation with Tesla Motors lately, you know, Ze'ev Drori getting the boot and Elon Musk taking the reins as CEO, word of firings of "25-30% of their total staff of 300 employees and contractors" and the closing of the Detroit location (more accurately, the Metro Detroit suburb of Rochester Hills, MI) via blog post, it's no wonder an anonymous reader decided to head out to their Rochester Hills office and take a look. The Rochester Hills facility was opened at the end of January 2007, and was to be the development facility for the Tesla Model S electric sedan, so the closing is a foreboding indicator of the future direction Tesla is heading on that project. Let's take a look inside this essentially doomed location...

To be fair, these pics were taken this past Sunday, so it's poor evidence the place is in fact a ghost town but let's just say a tumbleweed rolling through the parking lot wouldn't be out of place. Aside from the fancy sign out front and the etched glass doors, it looks like every other sparsely decorated suburban office we've ever seen.

We love the reading materials in the lobby — all the buff books, plus Vanity Fair, a book on classic cars, The Toyota Way and its wonderful explanation of "lean manufacturing" and the Toyota Production System (may we also recommend Machine That Changed The World and the End of Detroit). TPS, as you know, is the management process where a company welcomes questions and seeks to solve problems via all manner of available help. Openness and communication is key with TPS. Hmm, maybe they only got through the first couple of chapters.

Hilariously, our two favorite books laying around have to be the Tesla bio on the waiting room table sitting across from The Car That Could, a book about the life and death of GM's EV1. We'll let you draw your own conclusions from that one.

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Jalopnik-5065982 Wed, 22 Oct 2008 10:00:00 EDT Ben Wojdyla http://jalopnik.com/index.php?op=postcommentfeed&postId=5065982&view=rss&microfeed=true
<![CDATA[ Automaker Lays Off Detroit Office With Blog Post ]]> UPDATE: Tesla notifies Detroit workers already-in-the-know they were laid off two days ago...today! In a sign of what this new Financiapocalypse might bring, employees in the Metro Detroit branch of electric car maker Tesla Motors were laid off via a blog post. Yesterday, we reported that Tesla would be cutting back and reorganizing, which included shutting down the office in Rochester Hills, near Detroit. Unfortunately, no one told the employees in Rochester Hills. Some of them logged on to find that they were now, according to their own website, obsolete. But it gets worse.

We're hearing that approximately 90 Tesla employees, or 90% of the Detroit office, was simply let go, and the remaining employees have to make their way to the San Carlos headquarters with no moving costs covered, no increase in salary and no help getting rid of their old homes. Fortunately, the real estate market in Detroit is red-hot, and the cost of living is about the same in San Carlos.... right?

The relevant section from the Tesla pink slip blog-post-of-death below:

There will also be some headcount reduction due to consolidation of operations. In anticipation of moving vehicle engineering to our new HQ in San Carlos, we are ramping down and will close our Rochester Hills office near Detroit. Good communication, tightly knit engineering and a common company culture are of paramount importance as Tesla grows.

That's right folks, "good communication" is key.

[Photo: James Nielsen/Getty Images]

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Jalopnik-5064700 Thu, 16 Oct 2008 16:00:00 EDT Matt Hardigree http://jalopnik.com/index.php?op=postcommentfeed&postId=5064700&view=rss&microfeed=true
<![CDATA[ Tesla Motors Plans To Slow Down Production Plans For Model S Sedan ]]> Tesla has announced the company will be slowing down production plans for the Tesla Model S sedan project until the government forks over some dough. This is just part of the news coming out of Tesla Motors, which also announced that they've demoted their CEO (and replaced him with main benefactor Elon Musk) and will be making serious cutbacks to their staff. In a blog post Musk said:

Tesla is absolutely committed to development of our next generation vehicle, to be unveiled early next year. However, we are going to reduce activity on detailed production engineering, tooling and commitments to suppliers until our Department of Energy loan guarantee becomes effective.

Our translation below the jump.

If they cut back on production engineering, tooling and commitments to suppliers, they are essentially saying they'll show off their prototype but will make no more production plans until they get a federal loan guarantee for their plant in San Jose. This, like everything, is being blamed on the Financiapocalypse.

This actually follows up on some news we heard way back in January that the Whitestar/Model S was toast, despite having seen the Model S mule. Look for a prototype soon and, depending on the market, a production car at some point in the future... maybe. For more on the Valley implications of this check out Valleywag's coverage

[Souce: Tesla Motors]

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Jalopnik-5064073 Wed, 15 Oct 2008 16:15:00 EDT Matt Hardigree http://jalopnik.com/index.php?op=postcommentfeed&postId=5064073&view=rss&microfeed=true
<![CDATA[ What Car Would You Like To See Get Electrified? ]]> GM thinks that buyers are going to want a small, economical electric/hybrid car, a la the Chevy Volt — and much like the EV1, actually. Tesla thinks we'd like what is basically a responsibly green Lotus, though they also acknowledge our desire for more room with the Whitestar. Nissan thinks we want an Electric Cube, and, you know, we sort of do. We certainly sing the praises of the Se7en Electric; that's a no-brainer. But what car, or what type of car, would we like to see electrified? Cheapo small cars aren't a bad start, given the lower weight and lower cost, but is that going to move the market? What do you want? What should they build?

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Jalopnik-398091 Tue, 08 Jul 2008 11:40:00 EDT Matt Hardigree http://jalopnik.com/index.php?op=postcommentfeed&postId=398091&view=rss&microfeed=true
<![CDATA[ Tesla Whitestar Sedan Powertrain Mule Caught Lurking About, Wearing Dodge Magnum Skin ]]> This seemingly normal-looking Dodge Magnum caught by the forum fan-boys at Tesla's future Menlo Park store hides something more electric under its skin. We're told it's a powertrain mule for the Tesla Whitestar (or Tesla Model S) sedan just announced this past week. The tell-tales are the different rear wheels and lack of any rear license plate, but look closely, and you'll see there's also no visible tailpipe. Also, Tesla PR claims it is, in fact, a Model S mule.

And how much does this reek of a PR stunt? What automaker parks a mule for their new anti-gas secret weapon at an abandoned building that will some day be a store for the automaker? Can someone say a set-up? [TeslaMotorsClub via Autoblog Green]

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Jalopnik-397967 Mon, 07 Jul 2008 09:20:00 EDT Mark Arnold http://jalopnik.com/index.php?op=postcommentfeed&postId=397967&view=rss&microfeed=true
<![CDATA[ Fisker Seeks Arbitration With Tesla In Ongoing Eco Slap Fight ]]> TheCalIsOnFisker.jpgIt looks like Henrik Fisker and company are asking to have the Tesla suit arbitrated in Orange County. As you're all well aware, neither Fisker nor Tesla are actually making cars but are instead just suing the crap out of each other over various charges (here's an explanation of the Tesla and Fisker suit). Long story short, Tesla claims Fisker stole info when designing a sedan for Tesla. Oh, by the way, here's Fisker's Karma Hybrid sedan. Who is right and who is wrong? Who cares at this point?

According to Fisker, a condition of his work with Tesla involved an arbitration clause in the case of a suit filed by the company. Wasn't that prescient? Both car companies continue to to propel themselves towards limited production, so we have a fun race between significant deliveries and the settlement of ongoing litigation. It's like Le Mans except much, much longer.

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Jalopnik-390816 Thu, 15 May 2008 17:00:00 EDT Matt Hardigree http://jalopnik.com/index.php?op=postcommentfeed&postId=390816&view=rss&microfeed=true
<![CDATA[ Tesla Seeking Hot $250 Million Cash Injection For Whitestar Sedan ]]> The boys (and gal) over at our sister site obsessed with Silicon Valley let us know earlier Tesla's looking for a hot cash injection via IPO to help the purportedly struggling Whitestar sedan. According to Valleywag:

"Tesla Motors, which finally shipped its first electric car earlier this month, hopes to raise $250 million in equity and debt to fund its mass production push, over the next two years. Chairman Elon Musk wants to conduct an IPO in New York or London, raise money privately and apply for a loan guarantee from the Department of Energy to build a U.S. production plant for Tesla's forthcoming electric sports sedan."
Hmm, we guess the rumors of the Whitestar's demise were slightly overstated. Nope, it's only dead if they can't get themselves the money necessary to build it. [via Valleywag] ]]>
Jalopnik-357781 Mon, 18 Feb 2008 15:00:00 EST Ray Wert http://jalopnik.com/index.php?op=postcommentfeed&postId=357781&view=rss&microfeed=true
<![CDATA[ Tesla Fixes Transmission Woes, Sets Production Date, Claims They're Not Dead Yet ]]> Tesla is doing it's best to counter rumors of their impending failure and bad press from their former CEO. The company claims the first production Tesla will be delivered to HQ next week and work of the first run of Teslas will begin in mid March. More importantly, the company claims a solution to their transmission problems have been found.

Tesla says they're going to a be dropping the planned two-speed transmission and replacing it with a much simpler one-speed model that will provide performance numbers in line with what was promised. The two-speed model had to be dropped because of problems with longevity. Of course, this doesn't change the fact that if you're getting a first run Tesla you're going to receive it with a temporary gearbox and have to wait for the permanent solution like everyone else.

The solution, now called DriveTrain 1.5, is going to involve replacing the entire powertrain. The air-cooled electric motor is getting kicked to the curb and its place will be a liquid-cooled unit with more power. Progress! The car works... as long as they can replace everything in time.

Tesla Motors Completes all Regulatory Approvals and Sets Schedule to Begin Production

First production 2008 Tesla Roadster Imported - Series Production Begins in March

WHAT'S NEWS

* Tesla Motors has received all regulatory approvals to import the first production Tesla Roadster ("P1") for sale. This includes all necessary EPA and DOT approvals, including completion of all Federal Motor Vehicle Safety Standards (FMVSS.)

* P1 will arrive at Tesla Motors headquarters next week for delivery to customer Elon Musk, Chairman of Tesla Motors.

* Series production of the Tesla Roadster is scheduled to begin March 17th, 2008.

ADDITIONAL BACKGROUND

* As communicated previously, early production units will be equipped with an interim transmission that meets durability requirements but limits acceleration to 5.7 seconds from 0 to 60 mph.
* Separately, Tesla Motors engineers have designed a permanent solution for mass production that supports the original specification of 0 to 60 mph in 4 seconds.
* The planned solution has some very positive benefits for our customers. Instead of a complex 2-speed transmission design, Tesla will achieve the original performance goals with a simpler one-speed unit mated to a higher rated Power Electronics Module (PEM.) The existing motor will be modified to have advanced cooling capabilities to handle the additional power. The permanent transmission unit will be engineered to handle the higher torque of the powertrain.
* The planned solution reduces program risk, provides better efficiency, lower weight, equal or better range, better thermal performance and quicker quarter mile acceleration due to the elimination of the need to shift gears.
* The planned solution incorporates the latest developments of our powertrain team which has been continually improving on Tesla's core technology.
* Early production will proceed at a limited rate and then ramp up to full production when the permanent powertrain solution is production ready later this year.

The upgrade from the interim solution to the higher power, permanent solution will be provided to our customers free of charge when available later this year.

[Source: Tesla, AutoBlog Green]

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Jalopnik-348436 Thu, 24 Jan 2008 10:00:00 EST Matt Hardigree http://jalopnik.com/index.php?op=postcommentfeed&postId=348436&view=rss&microfeed=true
<![CDATA[ Tesla WhiteStar RIP? ]]> AP0212120778.jpgWe pointed out earlier today that Tesla skepticism in the auto industry is running high, but now a regular Jalopnik commenter with deep Metro Detroit engineering ties is telling us that the company is laying off contractors and carving "WhiteStar" on a gravestone. Things also look grim for their Rochester Hills Technical Center. More details as we dig them up.

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Jalopnik-346165 Thu, 17 Jan 2008 16:10:58 EST Matthew DeBord http://jalopnik.com/index.php?op=postcommentfeed&postId=346165&view=rss&microfeed=true
<![CDATA[ Tesla's Elon Musk Pledges to "Eat His Hat" ]]> images-2.jpgAs skepticism about Tesla's sedan project builds, new Tesla top dog Elon Musk has resorted to playing defense with crotchety idioms. According to the Jan/Feb issue of the Stanford alumni magazine:

[Tesla's] brash ambitions make some industry observers scoff. "I wouldn't call it Tesla Motors yet. I would call it the Tesla prototype company," says James Hall, vice president of industry consulting firm AutoPacific, in Southfield, Mich. "My concern is that there are people in charge who don't have a realistic view of the car industry."

Hall estimates Tesla will need 30 to 40 years to turn a profit and $700 million immediately to successfully develop and mass produce a lower-priced model. Traditional automakers typically spend between $500 million and $1 billion to put out a new car—and that's without building a company from scratch first.
Musk calls Hall's thinking generic and con­ventional. "I will eat my hat if we spend anything close to $700 million on our model-2 car," he says.

Setting aside our skepticism of automotive punditry coming three months prior to a magazine's publish date (Hall left AutoPacific back in November) — while reading this, we were immediately reminded of Les Blank's famous 1980 documentary "Werner Herzog Eats His Shoe," in which on a dare madman German film director was compelled to... well, cook and eat his shoe. We're gonna keep close tabs on the WhiteStar funeral expenses budget over the next year and go ahead and purchase a Borsalino now. Because if Elon Musk actually owns a hat he would want to eat, we'd be surprised. (Check out the Blank docu for a quick dose of Herzogism, in all its deadpan hilarity.)

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Jalopnik-345661 Thu, 17 Jan 2008 11:30:00 EST Matthew DeBord http://jalopnik.com/index.php?op=postcommentfeed&postId=345661&view=rss&microfeed=true
<![CDATA[ Martin Eberhard Is Out At Tesla Motors, And Whitestar Electric Sedan Dead on Arrival ]]> So we may have been a little bit late to the table with the news that Martin Eberhard is out like a dead bulb as CEO of Tesla Motors, everyone's favorite electric car company that's not yet delivered any electric cars. We did report they'd installed Ze'ev Drori as the new CEO, so we guess we brought something to the game. But now we've got word from a couple of very reliable sources that the problems with the roadster's causing some serious problems elsewhere in the company. Full and very quick report from our tipster after the jump.

"Tesla's Whitestar and Darkstar programs are DOA. The Detroit office is in trouble. it's all hands on deck to get the roadster to work"
Yeah, well, we kinda saw this one coming, we just kinda hoped it wouldn't happen. ]]>
Jalopnik-331505 Fri, 07 Dec 2007 16:45:00 EST Ray Wert http://jalopnik.com/index.php?op=postcommentfeed&postId=331505&view=rss&microfeed=true