North American car buyers again chose white as the most popular new car color for 2008, besting silver for the second year in a row in DuPont's study of color popularity with 20% of car purchases. Is this mere color preference or pointing to a deeper trend?
Porsche, a regular around our Auto Branding Adventures, is back with its summer collection of wares. We must say, they're pretty much the most snow-white looking things we've seen so far this season. Porsche must not enjoy the hot dogs of summer, because these products are just begging to be stained with mustard.