When it comes to buying a car, most people probably think the more choices they have the better able they are to make an informed decision. However, analytics experts at Google studied dealership inventory and brand websites and determined that consumers can be easily overwhelmed if those choices are not managed…
I have been pretty vocal about Volkswagen's new website that was supposed to be more "tablet friendly" and mimic "dating sites." The most frustrating part for customers was that they could not "build" a car and know how much it costs. While I highly doubt VW cared about my criticism, they did fix their website.
I spend a lot of time on manufacturer websites configuring various cars and trucks. Sometimes I even get paid to visit these sites in order to help a client figure out what model, trim, and options would be best. Most automaker websites are good, some are just okay, but no website is more infuriating than Volkswagen's.
The Internet in the 1990s was kind of a bare bones, Wild West sort of place full of tiny pictures force-fed into your computer through slow, beeping phone-based modems. It's a ton of fun to go back and see what they looked like in those days, especially for automaker websites.