Google Thinks Too Many Choices Are A Bad Thing For Car Buyers

When it comes to buying a car, most people probably think the more choices they have the better able they are to make an informed decision. However, analytics experts at Google studied dealership inventory and brand websites and determined that consumers can be easily overwhelmed if those choices are not managed… » 3/19/15 10:15am 3/19/15 10:15am

Rejoice: Volkswagen Finally Adds A Car Configurator To Its Website

I have been pretty vocal about Volkswagen's new website that was supposed to be more "tablet friendly" and mimic "dating sites." The most frustrating part for customers was that they could not "build" a car and know how much it costs. While I highly doubt VW cared about my criticism, they did fix their website. » 2/26/15 9:56am 2/26/15 9:56am