• detroit auto show

    Embargoes are Such a Buzz-Kill

    I had the opportunity to be a guest on WDIV's Flashpoint yesterday. The show is the Detroit NBC affiliate's micro-sized version of Meet The Press. As you'd expect from a Meet The Press Detroit version — it was all about the auto industry, and this week the topic of the 2008 Detroit Auto Show was front and center. While I got a chance to talk about the enthralling topics of fuel economy (via GM's garbage-laden ethanol announcement on day one of the show), the marketing hype that is the hybrid and of course, GM and jobs. How exciting. I didn't get a chance to talk about the one thing I really wanted to talk about — the issue of "buzz." More »
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    3:30 PM on Mon Jan 21 2008
    By Ray Wert
    2,063 views, 38 comments

    Latest by eltonito: @Ray Wert: Thinking of it beyond the actual reveal, it doesn't seem like many cars have any press or buzz more »

  • detroit auto show

    Detroit Auto Show Preview: The Stage Is Being Set

    We're now ten days away from the 2007 North American International Auto Show, or as it's also known — NAIAS, NAMBLA, Deeeetroit Auuuuto Shooow! (Pistons fans will get this one) and even NAIAnachroniSm. Whatever you want to call it, it's the biggest auto show on this here planet. And hey, if it's in Detroit — let's see what all of the local stations are doing to fete the show. Oh, what's this we hear — only NBC Universal has the right to the big dance — and therefore they're the only ones with the right to show more than five minutes of video from the show each day? Oh...well, then let's see what the local NBC affiliate has going on. How about an action-packed two-minute video of the set up of the show — featuring the revelation Mercedes will have an ice rink at the show, along with a teaser at the end for a one hour prime-time special airing tonight at 8 PM on NAIAS. I wonder if anyone we know might be appearing on that special this evening to talk about some movie about robot cars filmed here in Metro Detroit? – Ray Wert More »

    3:15 PM on Fri Dec 29 2006
    By Ray Wert
    432 views, 4 comments

    Latest by Ray Wert: Wow, I look shitty on WDIV! more »

  • official car pundit drinking game

    ToMoCo + FoMoCo = FUBARMoCo? Wert Goes Not-So-Live, But Local In Detroit

    Wert actually had a pundigasm (yes, we'll drop a buck in the hackneyed phrase jar) last night — going from CNBC to WDIV, the local NBC affiliate in Detroit, to talk about a partnership between ToMoCo and FoMoCo. And guess what — the best part's when they cut Wert off after he says "hybrid" — because he didn't have anything better to say after that anyway. But how about that penetrating local coverage there — a Ford and a Toyota parked next to each other, like Ebony and Ivory or something. And don't forget to miss Steve Garagiola name-check the Detroit Auto Show at the end of the segment — because, you know, there's nothing like getting that plug in every time you mention a car or car company. Given that, don't forget to bookmark the RSS feed and mini-site of the only officially unofficial blog of the 2007 North American International Auto Show! Hey, if Steve can do it, why can't we? More »

    8:45 AM on Wed Dec 27 2006
    By Ray Wert
    43 views, Comment

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    Bless You Boys (And Girls) At DaimlerChrysler For Making The Only PT Cruiser One Of Us Could Ever Love

    We're all pretty excited here in Motown about our beloved Detroit Tigers. It's been 22 years since we've been to the classic of fall classics, the World Series — and people have gone so cracker-jack crazy over our "boys" — DaimlerChrysler decided it'd be a good idea to get a piece of that PR action themselves. The German-American hybrid's paired themselves up with local NBC affiliate WDIV, and gone and redecorated their lame-mobile PT Cruiser in full ballgame uniform — minus cleats. The result is a car they've named the "WDIV Tigers Cruiser" that for this week and next, even we'd be pleased as punch to call our own. Knowing the Chrysler folks, this'll probably end up becoming next year's Woodward Dream Cruise Edition PT. Come on Chrysler Group — we're still waiting on our orange and blue Tigers / Jalopnik Dodge Charger SRT8! – Ray Wert More »

    10:44 AM on Tue Oct 17 2006
    By Ray Wert
    167 views, 5 comments

    Latest by scotte: How about using a '69 Charger to "represent" the TIgers....just like the one Mickey Lolich took home for being named more »

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