World Cup Car Commercials- Who Did It Better?

In the United States the Super Bowl is a huge opportunity for a brand to showcase a great TV ad. However, there are about 110 million viewers for the Super Bowl compared to about 910 million viewers for the World Cup. So if you are going to reach a big audience with a commercial, Fùtbol not Football (American) is… » 6/13/14 11:29am 6/13/14 11:29am

This VW Ad Shows How Easy It Is To Kill Yourself With A Text Message

There are a lot of driving laws I don't agree with, starting with 55 MPH speed limits. But one that is definitely not enforced enough is the prohibition on texting while driving. It's such an absorbing distraction that comes on so quickly that it genuinely is incredibly dangerous. And Volkswagen demonstrated just that. » 6/09/14 4:11pm 6/09/14 4:11pm

The Phaeton Will Work This Time, Because Korea

Our friend Derek Kreindler from TTAC wrote a great editorial today on why the new Phaeton is foolishness from a business perspective. He is correct that mid and large size sedans like the Impala and Taurus on on the decline, but I think Derek is looking at the wrong targets for the big VW. The Impala and Taurus are… » 5/20/14 1:46pm 5/20/14 1:46pm

Ford and Hyundai Top Brand Loyalty Index, VW Stumbles

In order for an automaker to be successful, they can't just sell a car to a customer once; they need to have a large percentage of repeat business. Owner loyalty is something that all brands try to cultivate, some automakers accomplish this with prestige and performance while others consistently deliver quality… » 4/30/14 1:50pm 4/30/14 1:50pm

Why Are Some Cars Allowed To Evolve But Others Are Not?

Every time MINI comes out with a newer, bigger, model the internet lights the torches and sharpens the pitchforks. I understand that a brand called "MINI" is supposed to have well, "mini" cars but unfortunately people don't want to buy "mini" cars they want to buy regular cars with a MINI badge. Yet many of us believe… » 3/07/14 9:47am 3/07/14 9:47am

VW T-ROC Concept Is A Targa-Topped Little Brute The Size Of A Golf

VW's been having fun with little MQB-platform based off-road concepts, like that new Beetle Dune concept we saw earlier this year in Detroit. Now they're revealing a new one in Geneva called the T-ROC, and it's an awful lot like a modern Golf Country. That's doubleplusgood, if you ask me. » 3/03/14 4:30pm 3/03/14 4:30pm