Volkswagen Canada's Website Doesn't Suck

I also spend a fair bit of time on car configurators, though unlike Tom McParland I never get paid to do so. I'm merely shopping for a new car and as such have used most manufacturers' websites. Unlike the VW USA's silly car-seeks-driver relationship service, its friendly Canadian counterpart is not at all infuriating. » 9/04/14 4:40pm 9/04/14 4:40pm

Volkswagen's Website Still Sucks

I spend a lot of time on manufacturer websites configuring various cars and trucks. Sometimes I even get paid to visit these sites in order to help a client figure out what model, trim, and options would be best. Most automaker websites are good, some are just okay, but no website is more infuriating than Volkswagen's. » 9/04/14 9:55am 9/04/14 9:55am

10 Best VW Phaetons You Can Buy Right Now

I've made my list, checked it more times than I'd care to admit and now I'm ready to share. When I was in the market for a vehicle earlier this year I very nearly pulled the trigger on one of these fine examples you'll find below. It was to the point where I was ready to call up my grandparents in northern Louisiana… » 8/28/14 1:30pm 8/28/14 1:30pm

World Cup Car Commercials- Who Did It Better?

In the United States the Super Bowl is a huge opportunity for a brand to showcase a great TV ad. However, there are about 110 million viewers for the Super Bowl compared to about 910 million viewers for the World Cup. So if you are going to reach a big audience with a commercial, Fùtbol not Football (American) is the… » 6/13/14 11:29am 6/13/14 11:29am

This VW Ad Shows How Easy It Is To Kill Yourself With A Text Message

There are a lot of driving laws I don't agree with, starting with 55 MPH speed limits. But one that is definitely not enforced enough is the prohibition on texting while driving. It's such an absorbing distraction that comes on so quickly that it genuinely is incredibly dangerous. And Volkswagen demonstrated just that. » 6/09/14 4:11pm 6/09/14 4:11pm

The Phaeton Will Work This Time, Because Korea

Our friend Derek Kreindler from TTAC wrote a great editorial today on why the new Phaeton is foolishness from a business perspective. He is correct that mid and large size sedans like the Impala and Taurus on on the decline, but I think Derek is looking at the wrong targets for the big VW. The Impala and Taurus are… » 5/20/14 1:46pm 5/20/14 1:46pm