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posts about #volvovicepresidentofdesign more → 
Horbury Returning To Volvo, Callum Takes Over At Ford Design
Detroit, 8:27 PM
Sat Nov 28
7 posts in the last 24 hours
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Horbury Returning To Volvo, Callum Takes Over At Ford Design |
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04/01/09
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04/01/09
Hey, wait a min...
04/01/09
And yes, for me, part of that is "boxy".
04/01/09
04/01/09
What I'm saying is this is a Volvo.
and this is a mess (or maybe a Hyundai)
04/01/09
Stephen O'Dell: I'm putting Callum on the trading block.
Mulally: I'm interested, but why?
O: Our cars are too roundy and we aren't leading safety any more. He'd be a good fit at Ford, though.
M: Who do you want in return?
O: J. Mays, but what's his salary?
M: inaudible...and we'll need more than a straight up deal.
O: Holy meatballs! I can't fit that in under my salary cap. What else do you got?
M: Well, we have Horbury.
O: Interesting. What are you thinking?
M: Horbury for Callum straight up, but you pay the rest of Callum's signing bonus.
O: Deal.
04/01/09
Moray "don't call me Ian" Callum was already at Ford and was just moved up from the minors.
04/01/09
(Who's there?)
All Volvos
(All Volvos who?)
All Volvos look the fucking same.
04/01/09
Hmmmm
Maybe because anyone would be a fool to buy Volvo.
And its going to take at least 5yrs before THIS guy's design theory actually takes hold in the market.
As for Volvo looking the same.. THATS THE WAY IT SHOULD BE. Just like all Audis look the same. Same Sausage, different length. Just like BMW, MB, Lex, Honda, Toyota, (Forget GM, they ALREADY LOOK AND ACT TOO MUCH ALIKE) etc etc etc. Ford has some similarities, not enough.
As for looking the same, its a commonality / design presense / unified corporate brand face etc etc.
Concept of having the cars be fimilar through each other. Doesnt matter if they produce a sedan, hatch shooting brake, wagon, SUV, Sedan, coupe, conv, wagon, Minivan, Truck.. the fascia / design elements / should look the same inside and out.
04/01/09
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04/01/09
Lasted forever, safe as shit...fun if only...because...some cars are just fun.
04/01/09
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04/01/09
After Pauljones and I raid the Johnny Walker distributing facility this will make more sense.
I have got to stop taking these goddamn crazy pills.
04/01/09
Nope. We're gonna have Volvos that look like Fords.
That way, when we do go and raid the distribution facilities in our amerigasmic Ford cars, we can blame it on the Swedes and their love of all things ABBA and Volvo.
04/01/09
*Spoken like Mario. Mario the Plumber.
04/01/09
Recent Volvos are a great example of this.
Recent failures of this concept include the Mitsuoka Orochi convertible thing.
04/01/09
04/01/09
But to address what you are getting at, it's not that the designs can't be wild or extreme, as long as the individual design elements synthesize to create a car that is more than just the sum of those design elements.
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04/01/09
The interior was not done by Horbury and thankfully (yet also sadly) the interior is the last of the volvos that was ergonomic. The two tone special edition interior in the first gen was also very nice looking as well.
Horbury is the fellow responsible for Volvo throwing away everything that made them better.
04/01/09
How did he ruin anything about Volvo?
The classic Volvos are timeless, and I think that the current versions will be, too. And I have yet to sit a more ergonomically friendly car than the XC90. I'm the kind of guy that really does not give a crap about spec sheet numbers, so I would not but another car unless I sat in it, drove it, and it somehow just clicked with me. My aunt's XC90 did just that.
Also, I think that Volvos are as functional as they ever were, barring perhaps the unusual and yet completely lovable little C30.