Gymkhana 5 Viewed 5.1 Million Times In 24 hours

The video of Ken Block tearing up San Francisco in an insane Ford Fiesta — better known as Gymkhana 5 — was a creative success for a brand that's constantly having to one-up its own crazy adventures. We can now report it was a viral marketing success as well, with approximately 5.1 million views in just 24 hours. » 7/10/12 10:00am 7/10/12 10:00am

GM And Tiger Woods Engage In Viral Marketing Of The Lame-Ass Kind

The General's engaged in some lame viral marketing in the past — like when they tried to pretend cars and trucks were flying because of some silly warranty or something. Everyone knows that the cars were flying because of the secret alien-derived technology they and the feds have jointly developed out in the desert …

» 11/09/06 9:50pm 11/09/06 9:50pm