SEMA 2007: AEV Hemi-fies Wrangler Unlimited JK For SEMA!

The boys at American Expedition Vehicles plan to show a custom Jeep Wrangler Unlimited JK in the Chrysler display at SEMA 2007. What's so trick about it? Well, our friends at the Michigan and Montana based custom shop took their experience performing hundreds of Hemi conversions on the Jeep Wrangler TJ to have… » 10/25/07 8:00am 10/25/07 8:00am

Which New Car Keeps Catching Your Eye?

Today's question is pretty simple. I was in the parking lot of Noah's Bagels today (can you believe they sell pork sausage bagel dogs?) and I saw a triple-black four-door Jeep Wrangler Unlimited with the soft top on. It looked totally, fantastically, great. One part of the secret (as with most cars) is the black.… » 9/06/07 12:00pm 9/06/07 12:00pm

Ad Watch: Chrysler, Dodge And Jeep Look To Stem Sales Losses With…

Yes, we know Sirius sucks compared to XM — but, free satellite radio's free satellite radio, and considering the lease deals the folks at the Chrysler Group are now reported to be offering, I feel like it's almost a pity deal. So pony up your $185 or whatever per month, and you too can save a starving automaker —… » 11/10/06 8:01pm 11/10/06 8:01pm

Exclusive 2006 SEMA Preview: Four-Door Jeep Wrangler Rubicon Unlimited…

While at the Paris Auto Show at the beginning of the month, Spinn and I walked past the Chrysler Group display and as we passed the four-door Wrangler Unlimited, we both made a startling realization — the 4x4 with more off-road lineage than a Hummer could ever have totally has the potential to be a Hummer killer. We… » 10/27/06 11:16pm 10/27/06 11:16pm

Ad Watch: Forget Beef, Jeep's What's For Dinner...If You're King Kong

We snagged another new commercial from the folks in Auburn Hils for the German-American hybrid's new four-door member to the Jeep family. In this ad, two gorillas are grooming each other when one spots a tasty little bug on the forest floor. Poor little gorilla's gonna get a nasty surprise in the form of tire marks… » 9/20/06 8:45am 9/20/06 8:45am

Ad Watch: Jeep Goes "Bigger, Deffer" But Doesn't Want To Touch A Lizard

The German-American hybrid's readying a blitzkreig for the airwaves with five tv spots highlighting the new 2007 Jeep Wrangler lineup, including the newest member of the family, the Wrangler Unlimited four-door. "Grooming" and "Bird" introduce the Wrangler Unlimited; "Lizard, which we've YouTube'd a copy of above… » 9/18/06 1:02pm 9/18/06 1:02pm

Jeep Suppliers Get JIT All Over The Assembly Line


Jeep's newest assembly line in Toledo, the one that's opening today to make the 2007 Jeep Wrangler and four-door Wrangler Unlimited, is money when it comes to the JIT. That's Just-In-Time — the inventory strategy whereby parts are stocked and ordered only as needed and it's the way things've been done with suppliers… » 8/28/06 1:26pm 8/28/06 1:26pm

No Free Mustache Rides From Dr. Z — How About A Free Dodge Challenger…


Other than the PT Cruiser PCH Edition, the big news out of the Chrysler shindig this morning next to Duggan's Irish Pub on Woodward Avenue was the answer to apparently one of the most asked questions on the "Ask Dr Z" website. Although we were hoping more for the answer to the question, "Do you give free mustache… » 8/15/06 11:36am 8/15/06 11:36am

And Now Back to the Jeep Wrangler Unlimited

The photos were up, then they were down, now they're up again — for good this time. The Jeep Wrangler Unlimited, Jeep's new, "we're still Trail Rated" model is premiering today at the New York show. We're so tempted to compare the quad-door Jeep with a Caribbean resort hotel's airport car, but that'd be the easy joke… » 4/12/06 10:12am 4/12/06 10:12am