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Tundra

ad watch

Breaking: Truck Rhymes With Fuck, Advertisers Exploit

Hide your children, let your pets outside, the advertisers have finally stumbled upon a new gimmick in advertising. Little did anyone know the word truck rhymes with and sounds like that familiar four-letter f-word. What will happen when your kids start going around spouting off the word truck? Is it time to bring back whoopings? Is Toyota to blame with this Tundra advertisement? More at 11*. (Hat tip to Buckster!) [via Youtube]

* If you come back at 11 there will not be any more information, but feel free to keep watching the commercial.

news

Cincinnati Reds Toyota Truck Giveaway Is A Bit Of A Sham

Taking a cue from a similar Kansas City Royals promotion, Toyota has a giveaway going with the Cincinnati Reds for the upcoming baseball season. The promotion has a Toyota Tundra perched in the outfield. The deal is if a player smacks the Tundra with a home run, it will be given away to a lucky fan. The average baseball fan wouldn't know it, but there's a hell of a catch. More »

industry news

Motor Trend Names Toyota Tundra Truck Of The Year, Likes The Alliteration

Motor Trend tapped the bulging Toyota Tundra as the 2008 Truck of the Year, besting GM's HDs and Ford's F-X50 Super Duty pickups. The trucks were pitted against each other at Chrysler's Yucca, Arizona testing facility, where the editors could have fun throwing them through various road conditions. They also hooked the trucks up to 7,500 and 10,000-pound trailers, just for kicks. The vehicles were judged in three categories: Superiority, Significance and Value. The Tundra just ended up being more significant, more valuable and more superior. [Motor Trend via PickUpTruck.com]



sema

SEMA 2007: Toyota Tundra TRD Double Cab Off-Road Concept

Looks like we may have gotten Toyota's goat enough with that shot of the Toyota Nastruck trailer getting hauled around by a diesel-powered Chevy Silverado Heavy-Duty that they've responded by building their own Tundra concept to show off here at SEMA. It's the Toyota Racing Development Tundra Double Cab Off-Road Concept truck and it's built with supposedly enough "umph" to carry a large car-hauler trailer. Although a car-hauler trailer's a start — we somehow think even with the supercharged V8 under the hood, they'll probably still need the Silverado HD (or other diesel-powered HD pickup, to carry the Nastruck trailer.
More »

vehicle quality

Toyota Drops In Consumer Reports Annual Car Reliability Survey, Ford Improves

Apparently, the V6 version of the Toyota Camry, a long-time resident to Consumer Reports' "Annual Car Reliability Survey," is no longer welcome around those parts. And it's not just the Camry, but also the new bigger-than-big four-wheel-drive V8-powered Toyota Tundra and the Lexus Gs. All three of these vehicles "declining reliability" has canceled the "automatic recommended" rating given to the Toyota, Scion and Lexus brands from CR. Hmm, that's no good thing — except it appears to be a boon for Ford, who's showing some serious increases in quality ratings this past year in the Explorer, the F-150 and the Mustang. Full list below the jump. More »

spy photos

2008 Toyota Sequoia, Now With Independent Rear Suspension!

We're told this black-wrapped test mummy vehicle is the new 2008 Toyota Sequoia. Although it's as heavily wrapped in tape and tarp as the last time, we're still able to glean some information from the latest spy report from Brenda Priddy's ace spy photog Chris Doane. In addition to the expectation it'll be receiving the same 4.7-liter and 5.7-liter V8 engines and five- or six-speed automatic transmissions found in the 2007 Toyota Tundra, the Sequoia is expected to get fancy in the back of the pants. That's because the most important new feature in the new Tundra-derived "balled (and bloated) fist" SUV from ToMoCo will be an independent rear suspension to replace the solid live axle in the current Sequoia. That's right folks, this Toyota beast o' people-moving burden will now have a more advanced rear end than a Ford Mustang. [Edmunds Inside Line]


toyota recall

Tundra V8 Engines To Be Recalled?

Yeah, the Tundra's bigger, longer and uncut, but according to a number of buyers, it's also experiencing some issues on the 5.7-liter V8's. And by "issues" we mean they're massively failing at random times. Just in case you're wondering whether that type of an "issue" is "bad." The Detroit News has helpfully quoted Karl Brauer of Edmunds as saying: "Engine failure kills a car's ability to run and it's not a simple thing to fix." Yeah, we're pretty sure the News needed an outside expert to tell them that. But we digress, back to the "issue" at hand. The engine failure problem is now to the point the automaker's even looking to do a voluntary recall of all of the big gas-sucking V8's in order to protect itself from yet another black eye on the pickup that's bringing back the word "ginormous." More »

ouch, that smarts!

NHTSA Gives Toyota A Four-Star Black Eye On Tundra Crewmax To Match The First

Our boy Mike at PickupTruck has the scoop on what appears to now be two black eyes NHTSA's given the new Tundra truck from ToMoCo. That's right, the folks from the super best number one most awesome automaker from the land of the rising sun have received their second sub-five star frontal crash rating — this time for the new Tundra CrewMax pickup. This comes after the regular cab received similar frontal crash test ratings. Although we still haven't seen the double cab crash ratings, we're assuming the new kids to the medium-size pickup truck game aren't going to be very happy to see these results. All we've got to say is that it's not the size of your truck that matters, it's how well it can take a punch to the face. More »

oh what a feeling of big trucks

New York Times Drives Toyota Tundra, Falls Flat On Face

Now don't get us wrong — we love it when we get the opportunity to tweak the Old Grey Lady once in a while, especially when they forget things like checking the weather report (as opposed to the weather forecast) or revamp their efforts in the brave new world that is the blogosphere. But it's hard for us to make fun of Micki Maynard for her attempt at a review of the new Toyota Tundra falling, quite literally, flat. I mean, it's not like the Times has much in the way of experience in heavy (or even light duty) trucks — what with New Yorkers predisposition towards hatred of anything that's meant to carry. Well, maybe not everything — I mean, they do love those little cozy coffee carriers from Starbucks. More »

news

It's Easy Not Being Green: Biggest Sales Of New Toyota Tundra Coming From Gas-Guzzling V8

ToMoCo, the automaker all about selling the image of how it's easy for them to sell green, is seeing some interesting sales numbers in their new Tundra pickup. They're seeing unexpectedly high sales of the least fuel efficient engine in their stable. It appears, according to Automotive News, the company that's all about the hybrid that makes the Hollywood folks cream, is selling much higher numbers of the new CrewMax 5.7-liter V8 engine. That's the same one that's rated at 14 mpg city and 18 mpg highway. Apparently, according to folks at the number one super best automaker from the land of the rising sun
"The 5.7 has been 70 to 80 percent of our mix, and we thought it would be 50 or 60 percent...the 4.7 (V8) and V6 are not as popular."
Welcome to the world of selling full-size pickups gentlemen, please check your "green" image at the door. More »

news

When in Rome: Toyota Adds Incentives on Tundra

Upside-down on your Ford or GM truck loan? Toyota wants you in a new Tundra, and it's offering a very un-Toyotalike benefit: Money. The company's latest incentive deal adds a trade-in allowance of $1000 atop existing incentives totaling $2,000. The deals are causing widespread snickering to break out among US automakers, who couldn't be more relieved to see Toyota altering its business practices to fit in, rather than glibly logging another blowout product. Toyota's defense is that the bulk of the incentives are on the single cab-model, which it says comprises only 10 percent of sales, and no incentives are available on the CrewMax model. Yet. More »

gossip

Rumor Mill: Did GM Call Out Toyota's Stretched Truth in Tundra Ads?

In an article published in yesterday's New York Times, Nick Bunkley alludes to an anonymous GM higher-up e-mailing a group of dealers to point out, let's just say, massaged truths in recent Tundra ads. This morning we find an anonymous e-mail from our circle of engi-nerd friends that reads like it could have been the message in question. The messenger makes several points that until now had eluded even this tireless sentinel of truthiness in advertising. The folks over at ToMoCo's ad agency must be taking their smart pills cause it's a hard ruse to spot. Indeed, electric trailer brakes and combined vehicle and trailer weights? Why I never! More »

news

Toyota Tundra Is The New Buick?

According to the Detroit News, anyway. Come on guys, isn't this a "Hate-American-Automakers-First" kind of thing to do? I mean, can't you guys mention GM in an article without finding a way to mention Toyota? I'm just sayin'... [Hat tip to Mischa!] More »

news

Toyota Continues The Tundra Two-Step On Truck's Four-Star Rating

We've got an update on the four-star rating ToMoCo received on the Regular Cab Tundra in NHTSA testing, and it looks like the boys and girls over at PickupTruck.com have the scoop:
"In a phone call this morning with Toyota spokesman Bill Kwong, Kwong tells PickupTruck.com that, 'We're surprised with the results from the NHTSA tests. During our internal testing, which was all done according to NHTSA criteria, we consistently showed (simulated) ratings of five stars from the get go for the Tundra. Right now our engineering team is reviewing the results but it's going to take several weeks to sort out. When we finish (reviewing the data) we'll determine what we might need to fix to make it right.'"
Good to hear ToMoCo wants to make things right to get that five-star rating, but somehow I don't think that's going to stop the General, FoMoCo, the German-American hybrid and Nismo from trying for a bite as they're probably already smelling the blood in the water. More »

news

Tundra Breaks Nose, Only Gets Four Stars In Front-End Crash Test

The Tundra's just not having a very good day today. First we heard ToMoCo's offering $2000 to dealerships to give up their current parts-haulers, and now this news. According to the folks obsessed with personal mass-market passenger vehicles that haul, carry and tow, NHTSA just awarded ratings for driver and passenger safety to ToMoCo's Tundra. The pickup, the super number one awesome best automaker from the land of the rising sun's first entry into the full-size hauler market, received four stars out of the star-too-far five stars needed for "perfection" — aka, a score matching the 2007 Chevy Silverado, the new Ford F-150 and the Dodge Ram 1500. We'll let the boys at Pickuptruck.com explain why that's important, and provide you with a video of the crash test just below the jump. More »

news

Here's $2000 For A Parts-Runner Tundra, Toyota Tells Dealers

Apparently it's been pissing off the Toyota overlords that some of their dealers have been buying American full-size pickup trucks for use as dealership parts haulers, so now they'll be kicking back $2000 to any Lexus, Scion, or Hino distributor that buys a Tundra for dealership use ($2000 being the approximate price difference between the base Tundra and the base F-150). Another step in the Greater Toyota Co-Prosperity Sphere's plan to chip away at the last remaining stronghold of the once-mighty Detroit Empire. More »

question of the day

Question Of The Day: Is Toyota Marketing The Tundra To Racers Or Roofers?

We just happened across a three-and-a-half minute video (above), that Toyota's had out there on the interwebs for the past few weeks. Toyota says the video is a re-creation of AMCI-certified testing of the new ToMoCo heavy hauler, the Tundra, versus "comparably equipped 4WD vehicles with optional larger V8s." AMCI's a marketing firm that finds areas where a model excels among competitors and designs scientific tests to promote it. They're the kings of the "superiorities" business, working with 73% of automakers to ensure that "not one claim bearing our name has ever been retracted due to legal challenge." Since Toyota's AMCI-certified tests appear unassailable on "0-60 acceleration" and "accelerating from 20-60," is Toyota marketing this truck with a message that traditional truck buyers are looking for? More »