There are several third party websites such as TrueCar and Edmunds, that offer an instant hassle free price based on the vehicle you want. You get a savings certificate that you take to the dealer and buy the car without the haggling. But what happens when the dealer doesn’t want to honor your certificate?
In the latest edition of INC magazine, Paul Keegan tells the story of TrueCar founder Scott Painter, who arguably disrupted the car buying game and caused more headaches for dealerships far more than Tesla. The backlash forced Painter to change TrueCar to work for more for the dealers and less for the consumers.
Not long ago the National Automobile Dealers Association (NADA) made a video to tell consumers how "misguided" there were to think that Tesla's direct sales model was that better than the franchise model. Now the NADA wants to tell you how wonderful it is to negotiate your car deal.
As we read yesterday, a good portion of the population would rather give up sex or do all kinds of unpleasant things rather than negotiate with dealerships to buy a car. With this type of aversion to the auto purchasing process it is no wonder Tesla's direct sales model has struck a chord with consumers, and faced so…
Now more than ever, car buyers are craving that “no hassle” experience. They no longer want to deal with the “let me talk to my manager” back and forth in order to get a good price. Enter TrueCar, the website that is supposed to “bring more transparency to car-buying”, and even promises that you will “never overpay.” …
Hey ladies, got a quick question for you: Do you think you're good at negotiating? Cause TrueCar says they can make you better. Like, a lot better. So good that you don't even need male supervision to buy a car! That's not at all condescending.
A new study about the car-buying habits of men and women from TrueCar shows that, while men tend to buy a mix of foreign and domestic vehicles, only two of the twenty cars purchased by females were from American brands.