See Isuzu's Version Of The "Boy" Who Cried Wolf

He was hardly a boy but Joe Isuzu, the star of this cautionary vintage advertisement, loved fooling the townspeople by "crying wolf" about his Isuzu Trooper being stuck in the mud or not having the capacity to carry a load of logs. » 3/18/12 9:00am 3/18/12 9:00am

Here's Proof A 1984 Isuzu Trooper Can Successfully Outrun The Cops

They didn't know exactly what to call it or precisely how to market it, but this vintage advertisement suggests Isuzu had at least one specific purpose in mind for the Trooper—escaping the equally confused local police. » 2/25/12 12:30pm 2/25/12 12:30pm

Cop learns why you don't drive in an 18-wheeler's blind spot

This video of an officer crushed by an 18-wheeler serves as a reminder that our brave officers are sometimes guilty of the same driving mistakes the rest of us make. We're just not recorded every time we drive. » 2/25/11 2:00pm 2/25/11 2:00pm

For $6,475, Be A Super Trooper

Joe Isuzu once caught a bullet in his teeth to demonstrate how fast a Piazza could be. Today's Nice Price or Crack Pipe diesel Trooper is no where near that fast, but is the seller's spiel as endearing as Joe's? » 6/10/10 8:00am 6/10/10 8:00am