Toyota Hopes TRD Performance Cars Will Bring In The Youths Scion Didn't

FUN FACT: When I was a 16-year-old dumbass I had a TRD badge on the trunk of my first car, an automatic Toyota Corolla, because I was REALLY INTO CARS and had seen The Fast and The Furious way too many times. (I'm not proud of any of this.) But now Toyota thinks actual TRD tuner models can lure in the youths. » 2/02/15 12:30pm 2/02/15 12:30pm

​How To Drive Off-Road

Driving a truck off-road is the second most fun thing you'll ever do. After riding a motorcycle off-road, of course. Here's how you can start doing it, even if you don't currently drive the world's most capable vehicle. » 10/27/14 5:05pm 10/27/14 5:05pm

'Toyota TRDPro' Kit Is Pretty Much A New Grille, But It Looks Cool

Toyota's TRDPro Tundra, Tacoma, and 4Runner trucks just strutted their stuff on Toyota's Chicago Auto Show test track. Despite rumors that this was going to be Toyota's truck to challenge Raptor, that "stuff" is basically a cool FJ40-style grille badge and a few small tweaks. » 2/06/14 11:00am 2/06/14 11:00am

Toyota Could Hunt Ford Raptor With 'TRD Pro Series' Off-Road Models

The Ford Raptor has pretty much owned the off-road oriented truck market since it was introduced a few years ago. That might change on February 6th, when Toyota drops their TRD Pro Series Tundra and 4Runner at the Chicago auto show. » 2/04/14 8:45am 2/04/14 8:45am

Stop laughing at the new Prius "performance" pack

Stop laughing, this is serious. Toyota today announced a new, add-on performance pack for the Prius. The package mainly improves — now stop that! — the Prius's stance, with a lowering kit, 17" forged alloys and rear anti-sway bar. C'mon, I said no laughing, and I mean it. » 6/30/11 2:30pm 6/30/11 2:30pm

For $4,000, Beige Grows Balls

Few people get all hot and bothered by the Toyota Camry, as driving one is much like eating plain oatmeal. . . from a beige bowl. The seller of today's Nice Price or Crack Pipe '94 Coupe seems to feel differently, but is it just its TRD supercharger that is pressurizing his passion? » 3/03/11 8:00am 3/03/11 8:00am

635 HP 1995 Wide-Ass Toyota Supra for $43,995!

Are you painfully introverted? Need a car to break out of your shell? It's Nice Price or Crack Pipe time, and today we have a Supra that'll turn you from shy to fly. » 4/28/09 7:00am 4/28/09 7:00am

Toyota TRD HiLux Unveiled in Australia

Aside from winning Le Mans some time during the late '50s, our top automotive fantasy has to be packing a Toyota HiLux with beer, girlfriends and dirt bikes and heading to a remote Australian beach for a week or two. Thanks to Toyota Down Under, that dream just got a little bit closer. The new TRD HiLux gains a… » 1/23/08 6:00pm 1/23/08 6:00pm

Toyota Pulls TRD Aurion After Failure Incident

Toyota's investigating a report of an engine failure on its new TRD-tuned Aurion/Camry, and suspending sales of the supercharged, 323-hp sedan until tech issues are sorted. According to one Toyota exec speaking to AU's Drive, the failure is unrelated to the supercharger or the engine power output. If we were the… » 9/20/07 10:00am 9/20/07 10:00am

New Era for Starlet!

If CNN can spend hours broadcasting live court custody hearings of decomposing spray-on butter eating pill-popping celebrity types, then we can certainly bring you news from our still rolling 1982 Toyota Starlet. The Starlet is about to turn 200 thousand miles on what is assumed to be a never cracked open stock 4K-C… » 2/22/07 3:46pm 2/22/07 3:46pm


We have long maintained that the reason for motorsports getting worse instead of better is the lack of connection between the fan in the stands and the car and driver out on the track. While manufacturers still attempt to employ the old "Win on Sunday, Sell on Monday" strategy through the creative use of vinyl… » 11/27/06 3:00pm 11/27/06 3:00pm

T(u)RD Kit: The Toyota Auris Sportiva

We just showed you the new Toyota Auris the other day and folks were already lamenting the plain-Jane upgrades available for Toyota's newest entry into the euro C-segment market. Without a performance upgrade, how could Japan's A-plus number one bestest automaker compete with the VDub GTI's of the world? Well, the… » 10/27/06 11:07am 10/27/06 11:07am

Sydney Showstopper: Toyota's Aurion Sports Concept

If you needed any more proof Australia is the new America, check out Toyota's Aurion Sports concept it unveiled at the Sydney auto show this week. Based on its new Aurion sedan — our Camry — the concept was tweaked by Toyota Racing Development (TRD), which has been making a push toward offering branded performance… » 10/26/06 9:35am 10/26/06 9:35am