Toyota Hopes TRD Performance Cars Will Bring In The Youths Scion Didn't

FUN FACT: When I was a 16-year-old dumbass I had a TRD badge on the trunk of my first car, an automatic Toyota Corolla, because I was REALLY INTO CARS and had seen The Fast and The Furious way too many times. (I'm not proud of any of this.) But now Toyota thinks actual TRD tuner models can lure in the youths. » 2/02/15 12:30pm 2/02/15 12:30pm

'Toyota TRDPro' Kit Is Pretty Much A New Grille, But It Looks Cool

Toyota's TRDPro Tundra, Tacoma, and 4Runner trucks just strutted their stuff on Toyota's Chicago Auto Show test track. Despite rumors that this was going to be Toyota's truck to challenge Raptor, that "stuff" is basically a cool FJ40-style grille badge and a few small tweaks. » 2/06/14 11:06am 2/06/14 11:06am

Sydney Showstopper: Toyota's Aurion Sports Concept

If you needed any more proof Australia is the new America, check out Toyota's Aurion Sports concept it unveiled at the Sydney auto show this week. Based on its new Aurion sedan — our Camry — the concept was tweaked by Toyota Racing Development (TRD), which has been making a push toward offering branded performance… » 10/26/06 9:35am 10/26/06 9:35am