Awesome Car Finally Named After Race Track; Race Track Protests

I hate to break it to you, Spa-Francorchamps, but if anyone should be mad about the car named after any piece of their racetrack, it's Sebring. Not you. You get the totally insane GT-R-engined Infiniti Q50 Eau Rouge. Embrace it. » 10/20/14 6:44pm 10/20/14 6:44pm

Is Buick Relaunching The Riviera?

On May 3rd, GM filed to trademark the name Riviera for use on automobiles, reports GM Inside News. In light of OnStar's recent reveal of the mysterious SS Performance, what the hell is this Riviera going to be? » 5/09/12 3:00pm 5/09/12 3:00pm

Ferrari loses to Ford again, renames F1 car F150th Italia

After getting sued by Ford on Wednesday for naming its Formula 1 car F150, Ferrari announced today it would just use the full name — Ferrari F150th Italia. Does Ford really want to get into a fight over technicalities with a F1 team? » 2/10/11 12:00pm 2/10/11 12:00pm

Carroll Shelby Loses Trademark Fight Over Cobra's Design

Carroll Shelby lost his bid to trademark the iconic design of the Cobra 427, the vehicle that made him famous and has been copied thousands of times. Why did he lose? Because it was copied thousands of times. » 11/04/10 9:00am 11/04/10 9:00am

Awwww, Brand Logos When They Were Babies

We know where brand logos come from and what they mean, but what did they look like when they were babies? Thanks to Brazilian ad agency Dentsu working for Minichamps, a die-cast scale model company, we now know what the toddler versions of logos from Lamborghini, Ferrari, Maserati and Jaguar all look like. Wait — why… » 5/12/08 6:00pm 5/12/08 6:00pm

Ever Wonder What Your Car's Emblem Means?

Even though a recent trend with emblems is to use them as supersized chrome kitsch to draw attention away from an appealingly boring design, once upon a time they actually meant something. Like a family crest, most Automotive emblems represent something important to the maker—something historically important, ideals… » 2/14/08 2:30pm 2/14/08 2:30pm

GM Catches Vapors, Trademarks "Vapor" Name For SUV

Our trademark-trumps-all friend Trademork just let us know that the General's gone and on November 5th trademarked a new name for "motor land vehicles, namely automobiles, sport utility vehicles, trucks and vans." The name? Well, it's called the "Vapor" and we're guessing it'll be a concept car of some sort. We're… » 11/13/07 8:30am 11/13/07 8:30am