As BMW continues to squeeze more cars into the numbers 1-7, rumors are that BMW will move the next generation 1-series up to the 2-series name. At the very least, BMW's registering the BMW M2 trademark.
In May, GM filed a trademark application for the word "STINGRAY" with the U.S. Patent and Trademark Office for use on "Motor land vehicles, namely, automobiles." Is Chevy transforming the Corvette into a real split-window Stingray for the seventh generation?
In what the British media is calling a "guerrilla ad campaign," Nissan recently stickered a handful of its fleet cars with "kill" graphics signifying motorsport wins. The targets? Porsche, BMW, and Audi. Guess which one couldn't take a joke.
Toyota's registered the trademark "86" as a possible name for the upcoming Toyota FT-86 sports car, possibly dropping the alpha for plain old numerics.
Mark Twain once said "a lie can travel halfway around the world while the truth is putting on its shoes." Thanks to radio and the web, it can now travel all the way around the world. Remember that list of automotive April Fools' Day jokes? Remember that C&D and Automobile joke about Toyota securing Olds' naming rights…
Blogger TripVlog, on his blog A Blogger's Blog (sounds like our kind of guy) published a letter sent from the Volkswagen organization (maybe you've heard of them). Apparently, VW is none too pleased someone registered the domain name www.vwmarrakesh.com. Considering Volkswagen has trademarked the name Marrakesh,…