ALL-NEW THIRD-GENERATION TOYOTA SIENNA MAKES WORLD DEBUT

LOS ANGELES (Dec. 2, 2009) – Toyota unveiled the all-new, third-generation Sienna
minivan at a media conference today at the 2009 Los Angeles Auto show.
The Toyota Sienna is well known as a transportation solution for moving people and
cargo comfortably and efficiently. The third-generation Sienna will look and drive more like a
sedan, conform to new ideas about personal comfort, easily accommodate cargo, and handle
big loads.
The 2011 Sienna has been reinvented to handle these needs as it shifts to a more
expressive and dynamic vehicle with a stronger profile, high shoulder character and responsive
handling. With state-of the art features and rewarding driving dynamics, it is a vehicle that car-
lovers will find satisfying to drive. Sienna will offer new models, including a sporty SE and a
four-cylinder powertrain, as it continues to be the only offering in the segment with an all-wheel-
drive option.
"The all-new Sienna is an example of Toyota's commitment to lead the marketplace as it
anticipates consumers' needs and changes in lifestyle," said Bob Carter, group vice president
and general manager, Toyota Division, Toyota Motor Sales, U.S.A. The third-generation Sienna
combines a contemporary style with features not previously seen in a minivan, and a fun-to-
drive spirit that will surprise many, along with the flexibility, spaciousness and features that have
defined the segment.
The Sienna was designed by Toyota's Calty Design Research and developed at Toyota
Technical Center in Ann Arbor, Mich., with assembly being accomplished at Toyota Motor
Manufacturing, Indiana.

Visually Intriguing
The Sienna will come in five conveniently configured grades, all sharing a distinctly new
visual direction and features. The third-generation Sienna explores a more modernly advanced
and bold design. The sportier profile is complemented with distinctive window shapes. Working
closely with engineering, Sienna designers were able to create a high and wide shoulder to
embed a deliberately hidden door slider within the window graphic.

The strong high shoulder and distinct fender flares visually emphasize the wheels.
Dimensionally, the new Sienna rides on the same wheelbase as the prior generation, but it is
wider and slightly shorter overall.
In the front is a bold face design. Sophisticated headlamps angled higher than the grille
lends a confident front presence. The sculptural rear corner separates the Sienna from boxy
minivans as it surrounds the functional yet elegant LED taillights.
The interior features upscale quality and elegance, yet every element are logical and
functional. The distinctive swept shape of the IP creates the perception of increased personal
space for both driver and passenger. Careful attention to the details adds extra value to each
component. Sleek seat designs add flexibility and roominess while central climate and audio
controls are integrated into a single graphic element.
Overall, the new Sienna has a sportier, classier appearance. A Cd of 0.306 is the result
of careful design work and is a contributing factor in maintaining a quiet cabin and providing
excellent fuel economy.

Power, Plus Efficiency
A choice of two responsive DOHC engines will be available: a 3.5-liter V6 or 2.7-liter
four-cylinder engine. Both engines offer the latest in efficient, lightweight technology, including
Dual Variable Valve Timing with intelligence (VVT-i), roller rocker arms and an Acoustically
Controlled Induction System (ACIS) that changes the length of the air-intake pipe to supply
more torque on demand.
The 3.5-liter V6 makes 266 horsepower at 6,200 rpm, with expected EPA-estimated
mileage ratings of 18 mpg city/24 mpg highway (16 mpg city/22 mpg highway on AWD models).
It also has a 3,500-pound tow capacity. With 187 horsepower at 5,800 rpm, the 2.7-liter four-
cylinder engine produces responsive power that exceeds some competitors V6 performance,
while delivering expected EPA-estimated fuel efficiency ratings of 19 mpg city and 26 mpg on
the highway.
Both engines are matched with state-of-the-art, electronically controlled six-speed
transmissions with sequential shift that provide smooth gear-shift feeling, quiet performance and
a lightweight, compact size.
The suspension uses front MacPherson struts, combined with rack-and pinion steering
for smooth, linear steering feel. Electronic Power Steering (EPS) delivers a more solid direct
on-road feel. With a wider stance, the new Sienna has a more direct steering feel. Under-body
aero parts also contribute to dynamic performance.

Models and Features
The Sienna will come in five grades: Sienna grade, LE, SE, XLE and Limited. All-wheel-
drive is available with the V6 on LE, XLE and Limited models.
With five distinct model choices, the new Sienna can be tailored to a wide range of
purposes and pocketbooks. The Sienna can be configured with seven- or eight-passenger
seating, in front-wheel-drive or all-wheel-drive, with a range of prices and features to
accommodate different mixes of practical needs and high aspirations.
The Sienna and LE grades are available with either the 2.7-liter four-cylinder engine or
the 3.5-liter V6. The value-driven Sienna grade and popular LE are equipped with an array of
standard features that include: cruise control, Daytime Running Lights with manual on/off
feature, tri-zone air conditioning, six- or eight-way-adjustable driver's captain's chair, power
windows with auto up/down and jam protection, AM/FM CD player with four speakers, XM
compatibility, auxiliary jack, power door locks, remote keyless entry, and three 12V outlets,
among other amenities. The Star Safety SystemTM, which includes Anti-lock Brakes (ABS),
Electronic Brake-force Distribution (EBD), Brake Assist (BA), Vehicle Stability Control (VSC),
and Traction Control (TRAC), is standard on all models.
The LE V6 model is upgraded with even more features including dual power-sliding
doors and power rear door, a power driver seat with power lumbar support, electrochromatic
rearview mirror with Homelink™, backup camera, rear window sunshades, AM/FM/MP3 CD
player, integrated XM® satellite radio (subscription required), auxiliary audio jack, USB port with
iPod® connectivity, and hands-free phone capability and music streaming via Bluetooth®
wireless technology, and steering wheel audio controls. These features can be added to the
four-cylinder model as a package.
The XLE builds on the LE, adding features such as leather-trimmed seats, moonroof,
and an anti-theft system with engine immobilizer, remote keyless entry, and heated front seats.
Select optional XLE equipment includes a 10-speaker JBL® premium sound system with voice-
activated DVD Navigation and Panorama rear camera with integrated back-up guides, XM®
NavTraffic (subscription required), rear-seat Dual View Entertainment system, and an auxiliary
audio jack and USB port with iPod® connectivity.
The Limited is designed for customers who want all the features with more luxury. The
standard equipment list is extensive, including new second-row Lounge Seating and a power
60/40 Split & Stow third-row seat, front and rear parking sonar, dual moonroof, Smart Key, and
Safety Connect™. Select options include those available on the XLE plus HID auto high-beam
auto-high beam headlamps, rain-sensing wipers, and Pre-Collision System (PCS) with Dynamic
Radar Cruise Control.

New Sporty SE
Given its upgraded engineering, every Sienna will ride well and track cleanly through
corners, but none more so than the newest addition to the line: the sporty SE.
The SE is designed for those who appreciate an even sportier design with responsive
performance. The front has a more aggressive appearance and the side skirting visually lowers
the vehicle. Aerodynamic sculpting hugs the standard 19-inch alloy wheels, which are specially
tuned for sportier handling. Separating the SE further from other grades, the smoked tail lamps
create a visually prominent statement. The SE sits lower, on a sport-tuned suspension for
quicker feedback and better handling. Additionally, the SE is built with exclusive
instrumentation and unique interior colors and trim

Comfort Remains Key
The cabin of the new Sienna represents a conceptual leap forward, blending options for
more individual space, better cargo capacity, and improved group interaction.
The interior is more than two inches longer, and the seats now have longer ranges of
travel, making it possible to comfortably accommodate a wider range of heights and sizes.
The front seats have more rearward travel, and the steering wheel has a less upright
position, so the driver can adopt a comfortable driving posture. The driver's instruments and
controls are clear and concise, and the greater cabin width helps create extended personal
space for both driver and front passenger.
Numerous storage bins, cupholders and cargo spaces have been strategically placed in
convenient locations. A conversation mirror, integrated into the sunglass case in the overhead
console, allows visual contact with rear seat passengers.
Throughout the cabin, there is an open field of view to create an airy, roomy ambiance.
With wider fields of vision rearmost passengers can see forward more easily.
Both seven- and eight-seat cabins can be configured for a full contingent of passengers,
a load of cargo, or a convenient mix of both. In seven-seat cabins, the second row captain
chairs slide 23 inches, moving to the rear to create legroom for the tallest passengers and
easier ingress and egress. They can be moved forward close to the front seats to make it easy
to care for a child passenger, while also allowing easy access for third-row passengers.

A sliding center console on the XLE all-wheel-drive and Limited grades can be shared
between the front seats and second row passengers. The illuminated console slides into the
second row area to provide convenient access for both rows, so the need for storage and
passenger comfort can be equally served.

For even more passenger comfort, there is standard second-row lounge seating on the
Limited grade, which includes leg and foot support. Second-row captain chairs on all grades
have dual armrests, and a one-motion release mechanism in case the seat needs to be
removed.
On eight-passenger models, the second-row center seat can be removed and stowed in
the left side of the rear-storage area. When the center seat is stowed, a cupholder and storage
tray is revealed. The eight-passenger interior can easily be optimized for seven passengers,
and quickly reconfigured back for eight.
The second-row seats also feature a Tip Up and Long Slide feature, allowing them to
slide forward and back on extended rails, making more room for people or cargo as the need
arises. All second row seats, regardless of configuration, move out of the way with one touch to
gain easy access to the third row seats.
The 60/40 Split and Stow third-row seating folds flat with one motion manually, with the
Limited front-wheel drive receiving a power feature. The third row has been moved about two
inches rearward for enhanced comfort. With the third-row seat in use, there is enough storage
for five golf bags or four large suitcases. Four handy grocery hooks, with two in the back and
two in the second row seatbacks, add storage convenience.
It is easier than ever to load the Sienna, thanks to wider doors and one-touch second-
row seats. By sliding the second-row seats all the way to the rear, a walk-in aisle is created,
making it easier to enter, exit, install a child seat, or place a child in a seat. The second-row
seats can be moved all the way to the front, just behind the front row, to maximize rear cargo
capacity, especially with the third-row stowed flat.
With the third row seat stowed and the second row seat removed, the cargo area is
approximately eight feet long and four feet wide. The back door opening is broad and spacious,
set at a height that makes loading and unloading easy.
A cabin air filter is standard along with an air-conditioning system that controls the
temperature of three separate zones.

Innovative Technologies
A Toyota first rear-seat Dual View Entertainment Center is another innovative option.
The system uses two displays side-by-side to create a seamless 16.4-inch widescreen image
from a single source. When two separate entertainment options are called for, the system can
split the screen into two individual screens, each with input from separate sources. Used as a
single screen, it can be easily seen from the third row, and it can be operated from any seat via
remote control. Used as two screens, the system can accommodate the preferences of two
separate passengers who might want to play a video game or watch a second DVD
simultaneously via auxiliary inputs.
Other technological upgrades include a Toyota-first Panorama Camera rear monitor. It
provides two views behind the vehicle including a 180-degree view, and on-screen back-up
guides, helping drivers to reverse out of parking spots or driveways.

Safety for All
An enhanced version of Toyota's Vehicle Stability Control (VSC) is standard on all 2011
Sienna models. VSC coordinates the Anti-lock Brake System (ABS), Electronic Brake force
Distribution (EBD), Brake Assist with Traction Control (TRAC) and Electric Power Steering
(EPS), to help provide a the driver a better-integrated, controlled vehicle in the event of an
emergency maneuver.
A Pre-Collision System (PCS) with pre-collision seatbelt system is an available option on
Limited, as is the latest in advanced vehicle control technology: Vehicle Dynamics Integrated
Management (VDIM). The VDIM system coordinates brake control with engine output and
steering inputs, allowing all the control and safety systems to cooperate seamlessly. Unlike
reactive traction systems, VDIM operates proactively. During normal driving, the system works
smoothly to enhance control even before the vehicle reaches its limits.
Seven airbags are standard equipment, including dual-stage front and seat-mounted
side airbags for driver and front passenger, plus a new driver's side knee airbag. Side curtain
airbags cover the length of the cabin, from the front seats to the third row.
The new Safety Connect™ telematics system is standard on Limited and optional on
XLE. Safety Connect offers four safety and security features: Automatic Collision Notification,
Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance. A
complimentary one-year trial subscription is included.

In case of airbag deployment or severe rear-end collision, Automatic Collision
Notification is designed to automatically call a response center. If a response agent cannot
communicate with the occupants, the agent can contact the nearest emergency-services
provider to dispatch assistance.
Pushing the in-vehicle "SOS" button allows drivers to reach the response center to
request help in an emergency as well as for a wide range of roadside assistance needs. If a
Sienna equipped with Safety Connect is stolen, agents can work with local authorities to help
locate and recover the vehicle.
The all-new 2011 Sienna will begin arriving at Toyota dealerships in February 2010.

27 winners of 2010 TOP SAFETY PICK award; new requirement to win is good rating for protection in rollovers

ARLINGTON, VA - Nineteen cars and 8 SUVs earn the Insurance Institute for Highway Safety's TOP SAFETY PICK award for 2010 For the first time, good performance in a roof strength test to measure protection in a rollover is required to win. TOP SAFETY PICK recognizes vehicles that do the best job of protecting people in front, side, rear, and now rollover crashes based on good ratings in Institute tests. Winners also must have electronic stability control, which research shows significantly reduces crash risk. This is the second time the Institute has tightened criteria since announcing the first recipients in 2005.
Subaru is the only manufacturer with a winner in all 4 vehicle classes in which it competes. This automaker earns 5 awards for 2010. Ford and subsidiary Volvo have 6 winners, and Volkswagen/Audi has 5. Chrysler earns 4 awards, continuing a recent trend of improving the crashworthiness of its vehicles. Two new small cars, the Nissan Cube and Kia Soul, join the TOP SAFETY PICK list for 2010.
"With the addition of our new roof strength evaluation, our crash test results now cover all 4 of the most common kinds of crashes," says Institute president Adrian Lund. "Consumers can use this list to zero in on the vehicles that are on the top rung for safety."
Good rollover ratings: A new requirement for strong roofs winnows the list of TOP SAFETY PICK winners from a record 94 in 2009. The addition of this criterion recognizes manufacturers with vehicles that provide good protection in rollovers, which kill more than 9,000 people in passenger vehicles each year. The first rollover ratings were released in March. Vehicles rated good have roofs more than twice as strong as the current federal standard requires. The Institute estimates that such roofs reduce the risk of serious and fatal injury in single-vehicle rollovers by about 50 percent compared with roofs meeting the minimum requirement.
"Cars and SUVs that win TOP SAFETY PICK are designs that go far beyond minimum federal safety standards," Lund points out.
Missing the mark: Not a single model from the world's biggest automaker by sales is represented among this year's winners. Toyota and its Lexus and Scion subsidiaries had a strong showing in 2009 with 11 winners but were shut out for 2010. Four other manufacturers whose vehicles have earned TOP SAFETY PICK in the past didn't have a qualifying vehicle for 2010: BMW, Mazda, Mitsubishi, and Saab. The Honda Accord picked up the award the past 2 years, but the 2010 didn't earn the required good roof strength rating to qualify (the roof is rated acceptable). The Ford Fusion is another midsize car that dropped off the list for the same reason.
"Honda and Ford would have to make only minor changes to achieve good ratings for roof strength, as the Accord and Fusion just missed the mark," Lund explains.
The midsize Toyota Camry would have qualified with good ratings, except for its rear crash evaluation. This car's seats and head restraints are rated marginal for protection against whiplash injury. A change to good would have earned the Camry a TOP SAFETY PICK for 2010. Other automakers have improved head restraints to win. For example, inadequate head restraints kept earlier Chrysler models from earning awards, but in 2010 the Chrysler Sebring, Dodge Avenger and Journey, and Jeep Patriot all earn good ratings and TOP SAFETY PICK. Likewise, General Motors upgraded the seats and head restraints in the Chevrolet Malibu to win.
Volvo glitch: The Institute identified a problem with the Volvo XC60 in the side test. A piece of plastic trim on the driver seat pushed against a service release button for the safety belt, which then detached from its anchor during the test.
"This would be a serious issue if it happened in a real crash, but it's not likely to happen and it's fixable," Lund explains. "Still, belts shouldn't come loose in a crash test. Volvo is fixing the problem so it won't be an issue with XC60 models produced after November 2009. TOP SAFETY PICK applies only to these modified XC60s."
Consumers who own 2010 XC60s already on the road should see their Volvo dealer for repairs, Lund advises.
Improved protection: Front and side impacts and rollovers killed 24,056 passenger vehicle occupants in 2008. Rear-end crashes usually aren't fatal but result in a large proportion of crash injuries. Neck sprain or strain is the most commonly reported injury in two-thirds of insurance claims for injuries in all kinds of crashes.
"In safety terms, we've come very far, very fast in just the past decade," Lund says. "When the Institute began conducting frontal tests for consumer information in 1995, few vehicles earned top ratings. Now almost all do. Most cars failed the side tests we added in 2003. Test results in that initial round were so bad we nearly broke our budget for repairing the crash test dummy, but now most vehicles ace the side test thanks to side airbags and stronger side structures. Factor in improved head restraints to protect against whiplash and electronic stability control to prevent crashes, and consumers are the clear winners."
Safety equipment is increasingly standard. Ninety-two percent of 2010 model cars, 99 percent of SUVs, and 66 percent of pickup trucks have standard side airbags with head protection. Electronic stability control is standard on 85 percent of cars, 100 percent of SUVs, and 62 percent of pickups.
"Now that roof strength is a priority, we think manufacturers will move quickly to bolster roofs to do well in our roof strength test. This means consumers likely will have more TOP SAFETY PICK choices for 2011," Lund predicts.
Keep in mind vehicle size and weight, he adds, because larger, heavier vehicles generally afford better protection in serious crashes than smaller, lighter ones. Even with a TOP SAFETY PICK, a small car isn't as crashworthy as a bigger one.
The Institute awarded the first TOP SAFETY PICK winners to 2006 models and then raised the bar the next year by requiring good rear test results and electronic stability control as either standard or optional equipment. Early this year the Institute alerted auto manufacturers to the new criteria for roof crush and asked them to nominate candidates for testing.
How vehicles are evaluated: The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2 instrumented SID-IIs dummies representing a 5th percentile woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry - the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.

Southern California Automotive Design Studios Envision the Ultimate Youthmobile in Year 2030
The winner of the 6th Annual Design Challenge will be announced Dec. 3rd at the LA Auto Show

LOS ANGELES - Nov. 4, 2009 /PRNewswire/ - As timeless as hanging out at the mall, automobiles have played an important role in young people's social lives, have acted as a means of self-expression and more importantly a necessary tool for interacting with friends. Today, communication technology is changing how we connect and perhaps even the role the car plays in young people's lives.

Southern California design studios will envision what a new generation of drivers, raised with cell phones, online communities and webcams will demand from their vehicles in the year 2030.

The design studios for Audi, GM, Honda, Mazda, Nissan and Toyota reached 21 years into the future and designed their interpretation of Youthmobile 2030. Designs range from vehicles that incorporate human DNA allowing changes in the shape, color and materials to vehicles that link into a mass transit system where drivers not only share the commute but trade music and compare class schedules.

Entries will be judged by Tom Matano, Director of Industrial Design at San Francisco's Academy of Art University; Imre Molner, Dean of Detroit's College for Creative Studies; Stewart Reed, Chair, Transportation Design, Pasadena's Art Center College of Design and Jason Hill, Principal of Eleven, LLC and Designer of the Aptera electric and plug-in hybrid/electric vehicle.

"Automotive designers have always been fascinated with the next generation of drivers and this year's Design Challenge has provided them with the opportunity to use their creative talents to revisit the concept of 'the car' with new eyes, using the hottest technologies to both explore and fulfill the needs of young people," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

About the Design Challenge:

The Design Challenge is part of the Design Los Angeles automobile designers' conference that is held every year during the Los Angeles Auto Show press days, Dec. 2 & 3, 2009. For the last six years a new Design Challenge theme is chosen and the major Southern California Automotive Design Studios battle against each other to showcase their talents and further explore new ideas in automotive design. The Design Los Angeles Conference also gives designers access to design industry leaders and provides the opportunity to address common industry issues.