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Toyota Tundra

ad watch

Breaking: Truck Rhymes With Fuck, Advertisers Exploit

Hide your children, let your pets outside, the advertisers have finally stumbled upon a new gimmick in advertising. Little did anyone know the word truck rhymes with and sounds like that familiar four-letter f-word. What will happen when your kids start going around spouting off the word truck? Is it time to bring back whoopings? Is Toyota to blame with this Tundra advertisement? More at 11*. (Hat tip to Buckster!) [via Youtube]

* If you come back at 11 there will not be any more information, but feel free to keep watching the commercial.

news

Cincinnati Reds Toyota Truck Giveaway Is A Bit Of A Sham

Taking a cue from a similar Kansas City Royals promotion, Toyota has a giveaway going with the Cincinnati Reds for the upcoming baseball season. The promotion has a Toyota Tundra perched in the outfield. The deal is if a player smacks the Tundra with a home run, it will be given away to a lucky fan. The average baseball fan wouldn't know it, but there's a hell of a catch. More »

new york auto show

Most Liked Ad: Hummer For The Win!

Just prior to Chrysler CEO Bob Nardelli's New York Auto Show keynote speech this morning, some guy who works for The Dark Lord of All Media Rupert Murdoch conducted a none-too-brief awards ceremony for carmkers, their marketing muckety-mucks, and their ad agencies. IAG Research, an advertising-effectiveness-measuring outfit, handed out the hardware, an example of which is pictured at left. More »

chicago auto show

Chicago Auto Show: Motor Trend Has Wood For Tundra

Here it is in all its glory: The winner of the highly-coveted Motor Trend Truck of the Year Award, the Toyota Tundra. Just look at all those steel girders! When Ray (who had been locked up in the press room for most of the day) saw this shrine to the golden calipers, he just couldn't help but get an up close look. More »

industry news

Motor Trend Names Toyota Tundra Truck Of The Year, Likes The Alliteration

Motor Trend tapped the bulging Toyota Tundra as the 2008 Truck of the Year, besting GM's HDs and Ford's F-X50 Super Duty pickups. The trucks were pitted against each other at Chrysler's Yucca, Arizona testing facility, where the editors could have fun throwing them through various road conditions. They also hooked the trucks up to 7,500 and 10,000-pound trailers, just for kicks. The vehicles were judged in three categories: Superiority, Significance and Value. The Tundra just ended up being more significant, more valuable and more superior. [Motor Trend via PickUpTruck.com]



news

KBB Predicts Highest Resale Value Cars, Pats Super Bowl

The folks over at Kelley Blue Book have announced the ten vehicles they predict will have the best resale value over the next five years in each category. Not surprisingly, the Corvette Z06 makes the list for "high performance vehicle" as there's no high privilege charge attached to buying a new one. They predict you should be able to get 50% of what you paid back in five years on the Vette. The full list below the jump:
More »

vehicle quality

Toyota Drops In Consumer Reports Annual Car Reliability Survey, Ford Improves

Apparently, the V6 version of the Toyota Camry, a long-time resident to Consumer Reports' "Annual Car Reliability Survey," is no longer welcome around those parts. And it's not just the Camry, but also the new bigger-than-big four-wheel-drive V8-powered Toyota Tundra and the Lexus Gs. All three of these vehicles "declining reliability" has canceled the "automatic recommended" rating given to the Toyota, Scion and Lexus brands from CR. Hmm, that's no good thing — except it appears to be a boon for Ford, who's showing some serious increases in quality ratings this past year in the Explorer, the F-150 and the Mustang. Full list below the jump. More »

marketing

The Prius Halo Effect Continues?

So maybe one of us is a conspiracy theorist when it comes to whether the Prius casts a green marketing halo over the entire Toyota lineup. Sometimes however, the one of us who believes it is able to provide some evidence for why he may not be wrong. Like this example we found this morning. If there's one site you'd expect the new Toyota Tundra — or any light- or medium-duty pickup truck — to not be covered on, it would be an enviro-friendly site like GreenCarCongress. Yet, for some odd reason, they've just put up a story on Toyota offering the Tundra pickup in 13 additional trim variations. We mean, we'd understand if Toyota were adding models with active fuel management, E85, diesel — anything that may remotely have to do with being more fuel efficient. But new trim packages? [GreenCarCongress]