<![CDATA[Jalopnik: toyota prius hybrid]]> http://tags.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: toyota prius hybrid]]> http://jalopnik.com/tag/toyotapriushybrid http://jalopnik.com/tag/toyotapriushybrid <![CDATA[2010 Toyota Prius Teasers Show Engine Bay For First Time]]> The exhausting and inconsequential teaser series surrounding the 2010 Toyota Prius continues and now we get to see something that matters — the Hybrid Synergy Drive nestled snugly in its engine bay.


Along with the engine bay shot we get a peek at such hugely exciting bits as the headlight at night, a closeup of the door handle, and the Toyota badge. We can't tell if the badge is lit up or just has a printed blue effect behind it, but if Toyota keeps this kind of excitement up, we probably won't make it to the Detroit Auto Show unveil. [Carscoop]

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<![CDATA[2010 Toyota Prius Is Worst Managed Teaser Campaign Ever, New Unofficial Pics Emerge]]> There are really two kinds of press campaigns surrounding the 2010 Toyota Prius right now, the official ones with silly pictures of knobs and carpet and bolts and the like, then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the amount of cargo room we can expect, and that the new car will be getting headlight washers — certainly one of those hefty options absolutely necessary for a super efficient hybrid.

It also seems the rumor of asymmetric headlights can be put to bed even though the first set of unofficial images showed such a thing. Oh well, still looks smiley even though it'll no longer be winking at us. It's going to be a long slog to the Detroit Auto Show next January where the Prius is set to be revealed. [PriusChat]

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<![CDATA[2010 Toyota Prius US Production Could Be Delayed]]> Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius in the Tupelo, Mississippi plant will be delayed. That'll keep all Prius production in Japan for the time being. Demand for the gas-thrifty hybrids has fallen as fuel prices have plummeted to sub-$2.00 levels, leaving dealers sitting on a healthy but still enviable 21 day supply. This could also be a reconsideration of strategy, since the dollar has strengthened and a collapse of any of the big three could be a deathblow to some shared domestic parts suppliers, leaving the Prius high and dry with an otherwise profitable assembly line. We'll keep our eyes out for movement back to Tupelo, but don't expect it to come anytime soon.

[LA Times]

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<![CDATA[New Toyota Prius Teaser Campaign Continues With A Head Scratcher]]> Even though we've already seen the 2010 Toyota Prius, the marketing march of extreme closeup teasers continues, this time with something we can't put a name on. It's obviously a camera of some sort, probably. Heck it could be a super amazing fog light, or a fancy fingerprint reading door lock, or the eye of a HAL 9000. In any case it's got a big fish-eye lens and it's watching something, possibly silently judging it. We do know it's for a feature not currently available on the Prius — so that rules out a backup sensor. We'll be seeing this and everything else still secret about the next Prius when it makes it's official debut at the Detroit Auto Show in January. Until then, bask in the warm gaze of its potentially terrifying sentience.

[via PriusChat]

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<![CDATA[Toyota Dealer Takes Deposits For Plug-In Prius That Doesn't Exist; Toyota Applauds Their "Excitement"]]> According to Toyota's Open Road blog, Magnussen’s Toyota in Palo Alto, California was "doing what Toyota encourages its dealers to do:" Take customers' money. The Silicon Valley dealership had apparently been deluged with requests for a plug-in Prius hybrid; knowing Toyota was working on such a vehicle, Magnussen's decided to take "deposits" for plug-in Prii, despite the fact that Toyota had not yet announced any timetable for retail sales. Irv Miller, Toyota VP of Corporate Communications, then attempted to spin away Magnussen's shady business practices as a simple case of a dealer trying to make its customers happy. Some choice quotes after the jump.

A lot of people can’t wait to try [the plug-in Prius], so it’s understandable that one of our dealers created some confusion recently by taking deposits on future Prius plug-in hybrids.

Magnussen’s Toyota in Palo Alto, California was doing what we’ve always encouraged our dealers to do...to listen carefully to their customers and try to meet their needs. Being so close to Silicon Valley, the dealership was getting lots of requests from customers who wanted to buy a plug-in Prius. And since the dealership had confidence Toyota would eventually deliver a great vehicle, they thought it would be a good idea to take deposits and make customers happy.

So, while we applaud Magnuessen’s excitement about our future Prius plug-in, we want to be clear that we have not announced a timetable for retail sales.

Jalopnik Snap Judgment: Since one or two of us have done tours of duty in the hallowed halls of America's car dealerships, we know that cash money is God there. Faced with customers demanding something that didn't exist, but that the dealer knew would most likely soon exist, Magnussen's did what any money-grubbing auto retailer would have done: they charged folks to get on "the list." Shady? Yeah. Surprising? Not in the least. It's common knowledge that a customer who has left a deposit on something, no matter how small, is much more likely to return to complete the transaction — any transaction. The simple rule of thumb to follow is "don't put a deposit on something that doesn't yet exist." Even...or especially...at a car dealership. Incidentally, Magnussen's also agreed to return all customer deposits for plug-in Priuses, but we wonder how much thumb-twisting on Toyota's part was involved before they agreed to relinquish their precious cash. [Toyota Open Road Blog]

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<![CDATA[2010 Toyota Prius Spotted, Ironically, At Gas Station]]> A next-generation 2010 Toyota Prius was snapped in full camo regalia filling up at a gas station. So what can we tell? Mainly that the Prius' has totally ripped off the styling of the new Honda Hybrid, differentiating their design with the addition of a small spoiler on the rear. Reports state, and these pictures seem to confirm, that the main visual changes to the 2010 Prius will be on the interior, with a much more integrated cockpit design taking the place of the tacked-on bins-'n-pods look of the current car. You can get your helping of hybrid smug — made-in-America by 2011, no less — midway through 2009, the tentative date for the Toyota vs. Honda hybrid battle royale! [Drive.com.au]

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<![CDATA[Swedes Do $184,000 Worth Of Unholy Things To Toyota Prius]]> Given the mission of the Toyota Prius, not to mention its technical complexity, it's not a huge surprise there isn't a lot of tuner work being done on the Toyota hybrid. Oh sure, there are a couple customized Prii floating around, but this example from Sweden totally blows out anything ever done before. According to tuner Classe's Garage, the only thing unchanged is the chrome grille trim. The build took eight weeks and $184,275. Are they effing serious?! Sure the paint is off the charts, the interior has more doo-dads and gadgets than a space shuttle, and its got crazy body mods, but holy crap! Check out the video of this obscene Prius below the fold while we try to catch our breath.


[Wired]

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<![CDATA[Convert Your Prius To A Lead-Acid Plug-In For Just $4,995!]]> Plug-In Supply Inc. has just introduced a $4,995 Toyota Prius plug-in conversion kit which uses a pack of twenty PbA20-12 lead-acid batteries. Good for 5kWh, the battery pack should last more than 800 charge cycles, or about two years. As you would expect from something with the word "lead" in it, the batteries weigh 360 lbs — over twice as much as the standard batteries on a Prius. But the system does make it possible to drive a deadly silent 10-15 miles on pure electric power and achieve mileage of up to 100 MPG. So, is this the ultimate Prius?

If you're interested in something a bit more modern, the system is designed to work with an upgrade to lithium iron phosphate batteries too. And if you want to pump juice into those batteries using nothing but the sun, you might want to bolt on some solar panels. Us? We'd still rather have a VW Golf Twin Drive. [GreenCarCongress]

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<![CDATA[Japanese Daily Reports Toyota To Boost Prius Output 70% In 2009]]> The super-best number one awesome automaker from the land of the rising sun is planning to flood the world with smug, cranking up output of its gas-electric Prius Hybrid 70% by the end of next year, according to the Nikkan Kogyo industry daily. If Toyota achieves its goal, annual Prius output would be somewhere north of 480,000 units. We don't question their ability to succeed, but will battery and hybrid electronics suppliers be able to keep up with Toyota's ambitions?

Jalopnik Snap Judgment: Our "snap" guess is yes. Given that Toyota has long been upfront about its goal of building a million hybrids a year by 2010, we have to give the company the benefit of the doubt on its supplier chain. Remember, the Toyota Manufacturing Process (TMP) actually started the concept of lean manufacturing and just-in-time supply. To that end, the company is building its own battery facility, reducing exposure in that most critical of hybrid components. And with plans to make room for more Priuses at a Japanese factory and to build them in the US at a new plant in Mississippi, Toyota appears to be taking steps to alleviate pent-up Prius demand.

So, half a million Priuses a year? Despite the mere thought bringing blood flowing out of our uber-enthusiast ears, we have to give Toyota credit for ratcheting supply up when demand exceeds it on this product, as opposed to being forced to ratchet supply down when demand drops like a rock. That's always been the problem our poor, poor US automakers have had — always trying to wring every sale out of a product in an attempt to meet and beat the U.S. financial markets quarterly expectations. Now our only question is — how will the world cope with so much new smug? [Automotive News, Sub. Req.]

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<![CDATA[Toyota Corporate Blog Urges You To Buy A Toyota, Then Ride Your Bike]]> Toyota is taking an unusual step on their Open Road corporate blog by promoting the idea of driving less. At first glance, this would seem oxymoronic, but Toyota is careful not to say "don't buy a Tundra." They're just saying that once you do buy a Tundra, you should leave it parked in your driveway for special occasions and hoof it everywhere else. The PR folks at Open Road also offer some suggestions in case you actually have to drive your new Toyota, like avoiding drive-throughs (Prius owners with engine shut-off are excepted of course) and turning off the engine at red lights. After all, "Idling is bad." Umkay. So what to make of this unconventional strategy?

We sort of actually admire what Toyota is trying to do here, and we don't disagree with some of their suggestions. But the whole exercise reeks of marketing. The thing is, in this age where "going green" is the flavor of the day, they're marketing better than the competition.

Consider it like this: Toyota is promoting conservation strategies in a direct, forthright manner on its corporate blog at the same time Chrysler is offering to subsidize your conspicuous gasoline consumption. This, despite the fact that equivalently-equipped current Toyota Tundra and Dodge Ram pickups get almost identical mileage (16 MPG combined vs. 15 MPG combined — although we hear the new 2009 Dodge Ram supposedly blows those numbers out of the water). But who's going to win the perception game in the era of $4-and-up gas? After all, perception is everything. [Open Road Blog]

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