Cadillac Marketing Director Out to "Get You"

Taking quotes out of context and using them in a sensationalistic headline (see above) isn't the only way to get a message across, but it seems to be working better than TV ads. TiVo, says Cadillac's marketing director, Liz Vanzura, is "killing" them deader than the post-midnight test patterns of the 1960s. That's why… » 3/03/06 10:40am 3/03/06 10:40am