Years ago, Chris Rock asked a number of comedians to rewrite a movie. In return, he gave them $5,000, fed them, and Rolexes engraved with "Thanks Motherfucker" on the back. Tina Fey and Louis CK both got the same exact watches.
Before settling for a more traditional launch of its Cruze small sedan, Chevrolet ad execs pitched a spot featuring Republican star Sarah Palin and comedy doppelganger Tina Fey. Why did it die? Too hot for Government Motors.