Hell Yes, The BMW Films Are Coming Back

In the early part of the last decade, the BMW Films rewrote the book on how to do automotive advertising. Even today, no one has topped them — but it looks like BMW is about to see if they can. » 2/14/14 1:40pm 2/14/14 1:40pm

BMW's The Hire Was Ahead Of The Curve And Still Has No Equal

What’s the most well-executed automotive ad campaign you can think of? DDB’s quirky Volkswagen ads from the 1960s? The clever Honda commercials from the 80s and 90s? The awe-inspiring “Imported from Detroit”? Those are phenomenal. But I would argue no one has ever matched the BMW Films from the early 2000s. » 7/23/13 2:50pm 7/23/13 2:50pm