<![CDATA[Jalopnik: The Firehouse]]> http://cache.gawker.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: The Firehouse]]> http://jalopnik.com/tag/the firehouse http://jalopnik.com/tag/the firehouse <![CDATA[ Chrysler Builds Buzz For Challenger In Memphis Airport ]]> After spending a billion (or three) dollars on market research, the elite Chrysler media team achieved a coup de grâce in the Muscle Car Wars by getting the new Challenger SRT8 positioned on the front partition of the southernmost magazine rack at Memphis International Airport's "LiterAIRy" bookstore/Elvis memorabilia depository. It was the greatest achievement for the automaker since securing the covers of every automotive magazine and Salt Water Fishing Weekly for the Plymouth Breeze. Said Chrysler media executive Ed Gersten, "So goes the Memphis airport, so goes America."

Surveys show that people's beliefs are directly linked to the composition of magazines in airports, which explains the popularity of Mitt Romney and girls dressing like whores. Carthage, Tennessee homemaker Betty-Sue Hambone was brimming with excitement as she looked at the rack saying "Orange, orange, look at all that orange. I must have one. What is it? Oh look, Katherine Heigl in a blue dress." Based on this phenomenon, Chrysler plans to take orders for 500,000 Challengers in the next month. [Source: TheFirehouse.biz]

]]> Wed, 05 Mar 2008 17:02:00 EST Matt Hardigree http://jalopnik.com/index.php?op=postcommentfeed&postId=364346&view=rss&microfeed=true <![CDATA[ Detroit Auto Show: NAIAS Jalopnik Caption Contest, Now With A Prize ]]> A member of our staff accidentally walked away with the menu you see above from The Firehouse, the one-time-only magical bar that appears in an actual working Detroit Firehouse across the street thanks to the folks at Chrysler (this is where Dr. Z poured us beer). It's a nice event, with all tips going towards the Detroit Fireman's Fund (Donate Here). If you want said special Chrysler-produced menu just caption the photo below in a comment and the best comment by COB wins! (UPDATE: We'll announce the winner on Monday)

Why Evander Holyfield? Why not? Caption Away: holyfieldriviera.jpg

]]> Fri, 18 Jan 2008 10:00:00 EST Matt Hardigree http://jalopnik.com/index.php?op=postcommentfeed&postId=346446&view=rss&microfeed=true