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The Firehouse

media

Chrysler Builds Buzz For Challenger In Memphis Airport

After spending a billion (or three) dollars on market research, the elite Chrysler media team achieved a coup de grĂ¢ce in the Muscle Car Wars by getting the new Challenger SRT8 positioned on the front partition of the southernmost magazine rack at Memphis International Airport's "LiterAIRy" bookstore/Elvis memorabilia depository. It was the greatest achievement for the automaker since securing the covers of every automotive magazine and Salt Water Fishing Weekly for the Plymouth Breeze. Said Chrysler media executive Ed Gersten, "So goes the Memphis airport, so goes America." More »

detroit auto show

Detroit Auto Show: NAIAS Jalopnik Caption Contest, Now With A Prize

A member of our staff accidentally walked away with the menu you see above from The Firehouse, the one-time-only magical bar that appears in an actual working Detroit Firehouse across the street thanks to the folks at Chrysler (this is where Dr. Z poured us beer). It's a nice event, with all tips going towards the Detroit Fireman's Fund (Donate Here). If you want said special Chrysler-produced menu just caption the photo below in a comment and the best comment by COB wins! (UPDATE: We'll announce the winner on Monday) More »