sync-quecento
Fiat Auto, Microsoft and components developer Magneti Marelli whipped up the "
Blue & Me" system gracing the
Fiat 500's furnishings (along with those of other Fiat models). The tech platform uses Microsoft's Windows Mobile operating system to manage a network that integrates voice activation, steering wheel control buttons and the dashboard display and any Bluetooth-enabled mobile phone. The setup is similar to Ford's Sync system; It reads incoming SMS messages aloud to the driver and incorporates music stored on a mobile phone, smart phone, MP3 player or USB memory into the audio system via console-mounted USB port. For a few extra webdollarz, Blue&Me Nav adds navigation and telematics services like emergency management, service info and as-yet indeterminate insurance services. A next evolution, Fiat says, will include interactive navigation and information services like addresses, weather and traffic forecasts, satellite localization in case of theft. The whole dealy underscores the company's tech-urban positioning of the 500, which will likely squeeze higher profit margins out of the Euroeconobox. Click through for corporate-release details.
– Mike Spinelli
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