chicago auto show
Suzuki showed off their trio of
Suzuki Equator trucks you've already seen today. The purpose of coming out with a truck now? Buyers of Suzuki boats, motorcycles and ATV's drive a crapload of trucks and Suzuki thought they could sell them one. And if you didn't get the point, Suzuki President Mark Harano drove up on a V-strom motorcycle for the presser. The RMZ-4 Off Road Edition is currently a concept, but the production version will include special tie-downs and equipment for taking your bike to the dunes. The Suzuki Equator Quad is, as you might imagine, for those who own Suzuki Quads (and listen to country music) and go hunting and fishing. Own a boat with a Suzuki Marine engine? The Suzuki Equator Quay (pronounced "key") is for you. The trucks will come with either a 2.5L liter inline four with 152 horsepower and 171 lb.-ft. of torque or an optional 4.0-liter V6 that's good for 261 hp with 281 lb.-ft. of torque. All of these versions are concepts, but they're meant to hint at actual off-road versions that should see the light of day. Mike over at
PickupTrucks.com has more
Equator information than you could stuff in the back of a rebadged Frontier. More pictures and press event below the jump.
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blogging the auto bloggers
One of the big buff mag boys over at the House of Trend is showing some remorse over the
Motor Trend empire's embargo-breaking for fun and profit. Mark Williams, chief truck-lover over at
Truck Trend, is manning up to "accidentally" publishing their latest issue ten days early and revealing the new Hummer H3T a week and a half early (though curiously forgetting to apologize to Suzuki over the new
Suzuki Equator embargo blunder). Mark says "...it looks like we were the ones who screwed up the whole thing...and no doubt the subject of a few heated conversations at General Motors..."
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