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Super

super bowl ad watch

Super Bowl Ad Watch: Hyundai Genesis Super Bowl Commercials Online; Halftime Show Still Live

If you're not a football fan, you may have just lost one reason for watching the big game this Sunday night (unless you're going to be watching in anticipation of a Tom Petty wardrobe malfunction). That's right, we've got the highly anticipated Hyundai Genesis Super Bowl Ads right here, right now. More »

first drive

2008 Ford F-Series Super Duty

It's difficult to imagine any of you Jalops needing to haul 20,000 pounds. We also doubt many of you are in the market for a truck whose price tag easily hits $40,000 to take off-roading. But what if you came across a half-dozen utes sitting in the middle of California's Rubicon Trail, each adorned with a sign reading "Take me"? Sure, that's totally plausible. So, when Ford invited us to put its 2008 Super Duty through some of the more rigorous tasks a vehicle will ever face, we struggled to come up with a reason to turn them down. After all, this thing has wheels (sometimes even six of them!) and we like things with wheels, do we not? More »

new york auto show

New York Auto Show Preview: Buick Reintroduces "Super" Designation, Reveals Super-Duper LaCrosse And Lucerne

For 2008, the brand that even the General's vice-chairman wonders whether they got to in time, is going retro. The company's reintroducing the "Super" designation from the early 1950s. "Super," not to be confused with its hetero-life-mate, "Duper" was the umm...actually we're not sure what it used to be...as near as we can remember and as near as we can tell from the releases, Buick's "Super designation was:
"The name Super, evoking the glamour and elegance of rail travel of the late '30s, harks back to a time when America was on the upswing, having weathered the trials of the Great Depression, but had not seen the horrors of a second world war that was on the horizon."
That's certainly uplifting. Whatever it was, with a new 300-hp V8 affecting a 0-60 time of 5.7 seconds, it's clear "Super" will be the high-performance designation for the Buick brand. It remains to be seen whether these newly designated whips and their power-to-the-front wheels orientation will live up to the fantastic naming scheme or whether "NHP" at the end of the Northstar name on the engine means "No Hoonage Potential." Gallery of both the new-for-2008 LaCrosse and Lucerne below, press release below the jump. More »