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Iron Man Super Bowl Commercial No Longer Just A Tease
Here's the full Iron Man Super Bowl commercial we showed the teaser shot from on Friday in all of it's auto-loving glory. See the Audi R8...just sitting there. See the Saleen S7...just sitting there. See the Cobra...just sitting there. See...umm...the Tesla Roadster...yeah, you get the picture. Well, whatever works for Tony Stark, ya know? Remember to follow along with the rest of our automotive Super Bowl commercial coverage once your done with your fill of Marvel madness.
super bowl ad watch
More Goodies At Audi Super Bowl Commercial Site
As a quick aside to our Super Bowl commercial watching — in addition to the hilarious "Godfather" Audi Super Bowl commercial, the "Truth In Engineering" site is also home to a bunch of high-production value videos, each a riff off the "Truth In..." thing the Auto Union's got going on. All of them are sure to delight and astonish the Audi fan-boys but our fave flick's got to be the "Truth In The Blacklist" video above. So head on over to Audi's site and click away — don't worry, Audi marketing maven Scott Keogh's already expecting at least 750,000 to 1.2 million of you to show up. [via Truth In Engineering]
super bowl ad watch
UPDATE: The official Iron Man Super Bowl commercial! Apparently it's not just automakers like Hyundai and Chrysler with money to burn this Super Bowl Ad Watch weekend. Nope, it's also the movie industry — it looks like Iron Man will be getting some love in a commercial airing this Sunday during the big game. Apparently, judging by this screen capture of the ad in question, we'll get some shots of Tony Stark spending some time testing his suit in a garage filled with all sorts of hot automobiles. We already knew about the Audi R8, but apparently Stark's also got himself a Cobra, a Saleen S7 and lookie-here, a Tesla roadster. Nice job, Stark — now we know what the "Whitestar" project really was all about, don't we? That's right — a hybrid powertrain for the Iron Man booster rockets. We knew it. Anyway, we'll have the official commercial up here online just as soon as it airs this weekend to add to the original Iron Man commercial — just follow along at our Super Bowl Ad Watch tag and feel free to hit the jump to make the shot above bigger than life.
Iron Man Super Bowl Commercial Shows Off Stark's Hot Garage
UPDATE: The official Iron Man Super Bowl commercial! Apparently it's not just automakers like Hyundai and Chrysler with money to burn this Super Bowl Ad Watch weekend. Nope, it's also the movie industry — it looks like Iron Man will be getting some love in a commercial airing this Sunday during the big game. Apparently, judging by this screen capture of the ad in question, we'll get some shots of Tony Stark spending some time testing his suit in a garage filled with all sorts of hot automobiles. We already knew about the Audi R8, but apparently Stark's also got himself a Cobra, a Saleen S7 and lookie-here, a Tesla roadster. Nice job, Stark — now we know what the "Whitestar" project really was all about, don't we? That's right — a hybrid powertrain for the Iron Man booster rockets. We knew it. Anyway, we'll have the official commercial up here online just as soon as it airs this weekend to add to the original Iron Man commercial — just follow along at our Super Bowl Ad Watch tag and feel free to hit the jump to make the shot above bigger than life.
super bowl ad watch
Super Bowl Ad Watch: Hyundai Genesis Super Bowl Commercials Online; Halftime Show Still Live
If you're not a football fan, you may have just lost one reason for watching the big game this Sunday night (unless you're going to be watching in anticipation of a Tom Petty wardrobe malfunction). That's right, we've got the highly anticipated Hyundai Genesis Super Bowl Ads right here, right now. More »
gadgets
Garmin Superbowl Ad Pokes Fun at Short French Emperor
Garmin has been keeping really busy this week. The GPS giant has been dropping hints all over the place about its Super Bowl ad that surprisingly (or maybe not, if you're a marketer who's savvy with these interwebs) isn't debuting during the Super Bowl, but rather online. The ad has gone live and it's all right, I guess. I've never been one of the "watch the Super Bowl for the commercials" kind of people, mainly because I have a horrible gambling problem and usually have a vested interest in the game. I'm sorry. So very sorry. But this ad isn't too bad. Kind of cute, kind of funny. It stars Napoleon, the diminutive Corsican who dominated all Europe long ago in the pre-Garmin era (we have GPS, Napoleon had Eclaireurs-a-Cheval—scouts on horseback). This commercial is also one less thing that I'll have to pay attention to Sunday when I'm plump with beer and brats and squandering February's rent. Or winning big! Like I said, I have a problem. [Garmin Gameday]
industry news
Hyundai's Ad Agency to Get Crack at Redemption on Super Sunday
Hyundai has finally conquered its case of cold feet over a significant ad buy for Feb. 3's Super Bowl broadcast. Ad Age reported last week that the carmaker—which bought two 30-second spots in the second half, probably to introduce its new Genesis sedan—has squelched its anxiety regarding the creative capabilities of its agency, San Francisco's Goodby, Silverstein & Partners. This is a big second chance for the shop, which won the Hyundai account in early 2007 but then developed several campaigns that, according to Ad Age, disappointed an automaker that's striving to penetrate the U.S. market in a more aggressive fashion, with upmarket product. More »
news
GM Likes Robots Again, Kills "Suicide Scene" From Super Bowl Ad
Being politically correct is really hard. I mean, look at the General. The world's biggest automaker's decided to stop the senselessness of a fictional robot capable of dreaming from killing itself in a dream. Did everyone follow that? No? Ok, let's break that down again — General Motors is cutting a scene from their robot Super Bowl commercial (found above in case you didn't realize it) that features the robot throwing itself off of a bridge. Apparently the suicide group has a serious issue with separating not only fiction from reality, but science fiction from reality. I'm torn between believing GM didn't have much of a choice and a call to arms for GM to get some balls. I mean, if the General bows to this type of P-Crap, what's next? Are the Depression Sufferers Of America going to go after the character of Marvin in The Hitchhiker's Guide To The Galaxy? More »
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Super Bowl Ad Watch: Men Want To Bump N' Grind With The Chevy HHR???
Eew. Gross. And really, on this college kid produced Super Bowl ad for the General's Chevy brand — that's all we're gonna say about that. I think we may have just vomited in our mouths a little. Although we've got to look on the bright side — at least Johnny O'Connell wasn't in this one as well. I can take the man singing in good humor, but stripping...umm, no. More »
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Super Bowl Ad Watch: GM Forces Robot To Kill Self
This teaser for GM seriously almost made folks here in the Gawker office cry. Despite the fact that the little guy's nothing more than a soulless and heartless robot, it's still heart-wrenching to see the little dude seek to end his life in such a way. Shame on the General for making it come to this for the little dude. What a douche-bag auto company. But we also heard the robot was sleeping around at the Pontiac factory so maybe it was just best for everyone. Oh, did we mention we'll have a poll up in a little bit for y'all to weigh in on what you think the best leaked Super Bowl auto ad teaser's been? While you're waiting, check out the other ads we've spotlighted so far — from FoMoCo and from the General's consumer-focused Chevrolet brand. More »
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Super Bowl Ad Watch: Chevy Gives Corvette Racing Driver Johnny O'Connell A Chance To Be An Idol For America
One more Super Bowl ad's breached the gates at a Detroit tower of auto power. Today's break comes to us from the RenCen and it's one of the two spots from Chevrolet (the second one's going to be that college kid produced one). This commercial, called "Ain't We Got Love" features a host of stars and a bevy of non-stars singing their love for Chevy products. You've got folks like Dale Jr., and Mary J. Blige, some rapper named TI and Big n' Rich. But that's the usual silliness you'd expect to see. In our minds, the ad is both amazing and hilarious for one reason and one reason only — Corvette racing team driver and always friendly Jalopnik interview subject, Johnny O'Connell. But it's not just that it's a Super Bowl ad that features O'Connell — it's that it's a Super Bowl ad that features O'Connell singing. The thought of watching this stud of a racin' man with the most wins in Sebring history, the holder of three wins at the 24 Hours... More »
accidents
Jalopnik Weekend Advice: Don't Drive This Sunday
Last night we were having dinner with friends at the insanely righteous Arco Iris in Highland Park. Between gulps of margaritas, our pal who runs the Women Studies program at UCLA was explaining to us that she's going to get to the Super Bowl soir e around halftime because she'll be in Berkeley at a conference the day before. I asked if her and the other people who study women would be discussing the old chestnut that wife-beating shoots through the roof on Super Bowl Sunday. She said she had never heard that. Everyone else at the table had. So we don't know. What we do know is that you really should crash out wherever you happen to watch the Sex Cannon upset
news
A Super Bowl Obsession For GM: Robots That Suck Less Than Male Fragrance Models
We now are beginning to feel like we know the plot-line for all of the Super Bowl XLI commercials way ahead of time. Or, as is the case with the General's new Super Bowl ad, four days ahead of time. The General's released a release boldly proclaiming its commercial will "reveal its obsession." That obsession, outlined in a commercial called "Robot," is apparently for quality. The 60-second spot is the next phase of the General's 100,000 mile/five-year powertrain limited warranty. It'll feature a small robot that makes the cardinal sin of the GM assembly line — it drops a screw. The line shuts down and the employees banish the little robot from the premises. Some may call it a harsh penalty for such a tiny transgression, but those of us who know about the killer robot-zombies inhabiting FoMoCo's Rouge plant — we know there's no room for error on the General's part in the attempt to steal Ford's job one. Survival of the fittest and all that. Full press release below the jump. More »
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DetroitWonk Kills Comment Spam Dead
We just got a note from a guy named Lawrence over at Sacred Noise, who as you may remember from yesterday, was responsible for leaving comments touting the new Escalade bits in at least three blogs' comment sections. He wrote us today, asking us to print what he called, "a retraction," so, because we're all dutiful and stuff, his apology/rationalization follows after the jump. More »
news
GM 'Drafts" Ford Online
Okay, so we never thought we'd hear the word "drafting" and the moniker "Kermit the Frog" in the same sentence, whether it had to do with compulsory military service or NASCAR. And well, we still haven't. But AdAge just used it in talking about GM's buying up of "Kermit" search keywords 'round about Super Bowl time, so when the hung-over masses wobbled out of their beds the next morning and stumbled into the office they'd thing, "Kermit...uh...hybrid...what was that car again? A BMW? [googlegoogle] Oh! Chevy! Right!" Was it a better buy than the Ford Field thing? We're not convinced. [Thanks to CTE for the tip.] More »
news
DetroitWonk Busts Cadillac's Viral Blog Comment Scheme!
Our man Ray, whose girl, as far as we know, doesn't have f-holes tattooed on her back (although an ex-girlfriend of ours does, begging the question, are we more Man Ray than our man Ray?) has busted an attempt by marketing group Sacred Noise to spam bloggers' comment sections with links to Cadillac's Super Bowl ad. So far, it's shown up here, here and here. Determined to get to the bottom of it, Ray called 'em up and they admitted it was experiment, and mused that maybe they should stop it. Yes, hosers. Please stop it. More »
jalopnik precast
Today, Spinelli and Farago discuss a Scottish cop's distaste at Top Gear's glorification of fast driving, the battle between GM and Ford for the real Super Bowl ring (as in that of cash registers), spy video of the next-generation BMW X5 and the new Dodge Nitro set to debut in Chicago. All that and an obligatory Jill Wagner reference. Pow!
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Jalopnik Precast: Top Gear's Corruption of Drivers, Super Bowl Ads, BMW X5
Today, Spinelli and Farago discuss a Scottish cop's distaste at Top Gear's glorification of fast driving, the battle between GM and Ford for the real Super Bowl ring (as in that of cash registers), spy video of the next-generation BMW X5 and the new Dodge Nitro set to debut in Chicago. All that and an obligatory Jill Wagner reference. Pow!
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