11.) "HI"

Vehicle: Plymouth Neon
Year: Super Bowl XXVIII (1994)
Why It Rocks: There's rarely been so large, dramatic and expensive a build up to an ultimately tiny, uninspiring and cheap car. Chrysler flooded the air with these commercials in the build up to the car's reveal, building excitement which quickly failed when people actually drove one.

10.) That's My Spot

Vehicle: Cadillac Escalade EXT
Year: Super Bowl XL (2006)
Why It Rocks: It wasn't exactly clear why someone would need a luxury SUV capable of turning into a luxury truck until they saw this commercial. While parking another car in your trunk isn't something you're likely to experience every day it's clearly pretty awesome.

9.) Top Gun Pigeon Spoof

Vehicle: Nissan Maxima
Year: Super Bowl XXXI (1997)
Why It Rocks: Nissan is truly the master of the Super Bowl TV spot and the "Pigeons" spoof is a great example of the company putting out simple, hilarious and compelling narrative spots. The concept is completely relatable, the animation is hilarious and it makes the Maxima look great.

8.) Suicidal Robot Dream

Vehicle: Cadillac/GM
Year: Super Bowl (2007)
Why It Rocks: The concept of an assembly robot being thrown out by GM, forced into a meaningless existence and eventually committing suicide, even in a dream, is fairly bleak. This is especially troublesome given how many people GM would soon layoff. Still, the ad generated a lot of controversy and free advertising for the company.

7.) Nissan's Hottest Hardbodies

Vehicle: Nissan Hardbody Truck
Year: Super Bowl XX (1986)
Why It Rocks: When you've got a truck called the "hardbody" there's not a lot you need to do to be suggestive. This didn't stop Nissan from making an eyebrow-raising Village People ad. Look at the shot they use when they say "biggest cargo box" and try not to giggle.

6.) Turned On By Your Caddy

Vehicle: Cadillac CTS
Year: Super Bowl XLII (2008)
Why It Rocks: In an advertisement now part of our cultural history, Kate Walsh asks viewers if their car gets them all hot and bothered. Her voice is so deep it almost becomes androgynous but, we suspect, some may like it all the better.

5.) Raised By Wolves

Vehicle: Honda Pilot
Year: Super Bowl XXXVIII (2004)
Why It Rocks: Most car ads are about the car and not the driver, which makes this commercial for the Honda Pilot stand out. Rather than merely showing their car in the woods, they showed a driver who belonged in a woods. Actor Scott Adsit pulls off the benign wolf man perfectly. Hornberger!

4.) Turbocharged Dream

Vehicle: Nissan 300ZX Twin Turbo
Year: Super Bowl XXIV (1991)
Why It Rocks: Directed by Ridley Scott, this commercial is almost as good as Blade Runner and arguably better than Gladiator. The camera work, the voice over and the concept all stand the test of time, though the video was only aired once.

3.) Big Day

Vehicle: Volkswagen Jetta VR6
Year: Super Bowl XXXV (2001)
Why It Rocks: Perhaps the most beautiful Super Bowl car advertisement ever, the commercial builds the excitement without saying a word. If there's one thing that works better than the dramatic song, it's the dramatic twist at the end.

2.) Truth In Engineering

Vehicle: Audi R8
Year: Super Bowl XLII (2008)
Why It Rocks: Audi decides to take out the competition in an ad spoofing the decapitated horse scene in The Godfather. The commercial caused quite a stir. But that's to be expected with an advertisement so exceedingly clever.

1.) Toys

Vehicle: Nissan 300ZX Turbo
Year: Super Bowl XXIX (1995)
Why It Rocks: This ad, depicting a G.I. Joe-esque character picking up a Barbie-esque character, was so good Mattel sued to take it off the air. The score's a cover of The Kinks' "You Really Got Me" by Van Halen and the stop-motion animation is perfect. It's not only the best car commercial to ever air during the Super Bowl, it's one of the best car commercials ever. Period.

We'll obviously be covering all the ads this upcoming weekend, so remember to bookmark the Super Bowl Ad Watch tag to watch our big game car commercials as they happen.

[For video of nearly every Super Bowl ad ever check out Commercial-Archive.com]

Despite our high hopes, we won't get to see Cars.com's Kicking Tires blog editor Dave Thomas fighting Glondor in a stone circle death match. No, instead, we're treated to an ad officially named "Lifetime of Confidence." The commercial follows the curious tale of David Abernathy, an exceptionally bright young lad who it turns out, is scared of buying a new car. Luckily he's got Cars.com to help him out.

The ad's not what you'd call funny. In fact, it's probably going to bore those of us in the beer-swillin' set to tears, but our significant others are going to probably think it's "cute." Which, if you think about it, makes sense. With the Carpocalypse-tainted economy, an ad focused on women probably will work better on a dollars-and-cents basis, especially considering distaff Americans make most car-purchasing decisions. Bravo to you Cars.com, for making a crappy ad that probably makes a whole lot of business sense.

[via Kicking Tires]

The Korean automaker's two new 30-sec spots take dead aim at German (rival?) automakers BMW and Mercedes-Benz and a tiny little swipe at Lexus (also rival?). Smugly touting their new 375hp V8, Hyundai is obviously trying to appeal to a more demanding clientèle and taking a little bit of an understated approach to the whole glitz-and-glam we normally expect from big budget big game ads. We think there will be quite a few people second-guessing their luxo-badge-snobbery come Sunday. And hey, does it seem like Hyundai's finally picked a front grille for the Genesis?