Here's the full Iron Man Super Bowl commercial we showed the teaser shot from on Friday in all of it's auto-loving glory. See the Audi R8...just sitting there. See the Saleen S7...just sitting there. See the Cobra...just sitting there. See...umm...the Tesla Roadster...yeah, you get the picture. Well, whatever works for Tony Stark, ya know? Remember to follow along with the rest of our automotive Super Bowl commercial coverage once your done with your fill of Marvel madness.

Here's the Ford F-150 pre-Super Bowl commercial featuring everyone's favorite dirty job do-er, Mike Rowe overlooking a centrifuge spinning the big Ford pickup around by the tow hooks. And yes, it appears they really did do it — no special effects here boys. While not a "real" Super Bowl commercial as it aired a mere minute before kick off, still it's impressive enough for us to show off here. Remember to check out the rest of our automotive Super Bowl commercial coverage for more fun and check out the F-150 "Behind The Scenes" site for how they did it. [Behind The Scenes]

As a quick aside to our Super Bowl commercial watching — in addition to the hilarious "Godfather" Audi Super Bowl commercial, the "Truth In Engineering" site is also home to a bunch of high-production value videos, each a riff off the "Truth In..." thing the Auto Union's got going on. All of them are sure to delight and astonish the Audi fan-boys but our fave flick's got to be the "Truth In The Blacklist" video above. So head on over to Audi's site and click away — don't worry, Audi marketing maven Scott Keogh's already expecting at least 750,000 to 1.2 million of you to show up. [via Truth In Engineering]

UPDATE: The official Iron Man Super Bowl commercial! Apparently it's not just automakers like Hyundai and Chrysler with money to burn this Super Bowl Ad Watch weekend. Nope, it's also the movie industry — it looks like Iron Man will be getting some love in a commercial airing this Sunday during the big game. Apparently, judging by this screen capture of the ad in question, we'll get some shots of Tony Stark spending some time testing his suit in a garage filled with all sorts of hot automobiles. We already knew about the Audi R8, but apparently Stark's also got himself a Cobra, a Saleen S7 and lookie-here, a Tesla roadster. Nice job, Stark — now we know what the "Whitestar" project really was all about, don't we? That's right — a hybrid powertrain for the Iron Man booster rockets. We knew it. Anyway, we'll have the official commercial up here online just as soon as it airs this weekend to add to the original Iron Man commercial — just follow along at our Super Bowl Ad Watch tag and feel free to hit the jump to make the shot above bigger than life.

If you're not a football fan, you may have just lost one reason for watching the big game this Sunday night (unless you're going to be watching in anticipation of a Tom Petty wardrobe malfunction). That's right, we've got the highly anticipated Hyundai Genesis Super Bowl Ads right here, right now.

The Korean automaker's two new 30-sec spots take dead aim at German (rival?) automakers BMW and Mercedes-Benz and a tiny little swipe at Lexus (also rival?). Smugly touting their new 375hp V8, Hyundai is obviously trying to appeal to a more demanding clientèle and taking a little bit of an understated approach to the whole glitz-and-glam we normally expect from big budget big game ads. We think there will be quite a few people second-guessing their luxo-badge-snobbery come Sunday. And hey, does it seem like Hyundai's finally picked a front grille for the Genesis?