ad watch
Ad afficonados praying for a follow-up to "
robot committing suicide" or "chromed Escalade" will have to wait another year, as
The Detroit News reports that GM dropped plans for television advertising in this year's Super Bowl. GM had earlier announced plans to
curtail sponsorships and
ad spending; combined with a lack of new product launching around the first of the year, the General's decision doesn't come as a big surprise. Still, the marks a big turnaround for the company who has traditionally been the third largest Super Bowl advertiser, behind only Anheuser-Busch and Pepsi. So does this move mean GM and the NFL are on the outs? Not exactly.
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industry news
Hyundai has finally conquered its case of cold feet over a significant ad buy for Feb. 3's Super Bowl broadcast.
Ad Age reported last week that the carmaker—which bought two 30-second spots in the second half, probably to introduce its new
Genesis sedan—has squelched its anxiety regarding the creative capabilities of its agency, San Francisco's Goodby, Silverstein & Partners. This is a big second chance for the shop, which won the Hyundai account in early 2007 but then developed several campaigns that, according to
Ad Age, disappointed an automaker that's striving to penetrate the U.S. market in a more aggressive fashion, with upmarket product.
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