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Super Bowl Ad Watch

question of the day

What's Your Favorite Car Commercial Of All Time?

All of this talk about Super Bowl Car Ads has us thinking about our favorite car ads of all time. Though the Iron Man Trailer wasn't a car commercial it did have cars and explosions. The Audi R8 The Godfather spoof was kind of funny. We're sort of partial to the Woz Datsun 280 ZX and its retro campiness. But none of these are all time favorites. More »

super bowl ad watch

2008 Dodge Challenger Makes A Cameo In New Chrysler Ad... Sort Of


The animated "A New Day" spot is out from Chrysler, and while the commercial isn't about a homicidal pre-teen henchman (though we weren't that far off), there is a cameo by the 2008 Dodge Challenger. We don't exactly need to go into the details of how this version doesn't match up with the production version so we'll just say there are a few differences. Make sure to pay extra attention at the end or you might just miss the appearance.



super bowl ad watch

Iron Man Super Bowl Commercial No Longer Just A Tease

Here's the full Iron Man Super Bowl commercial we showed the teaser shot from on Friday in all of it's auto-loving glory. See the Audi R8...just sitting there. See the Saleen S7...just sitting there. See the Cobra...just sitting there. See...umm...the Tesla Roadster...yeah, you get the picture. Well, whatever works for Tony Stark, ya know? Remember to follow along with the rest of our automotive Super Bowl commercial coverage once your done with your fill of Marvel madness.

super bowl ad watch

F-150 Spun Like A Record In A Centrifuge For Ford Pre-Super Bowl Commercial

Here's the Ford F-150 pre-Super Bowl commercial featuring everyone's favorite dirty job do-er, Mike Rowe overlooking a centrifuge spinning the big Ford pickup around by the tow hooks. And yes, it appears they really did do it — no special effects here boys. While not a "real" Super Bowl commercial as it aired a mere minute before kick off, still it's impressive enough for us to show off here. Remember to check out the rest of our automotive Super Bowl commercial coverage for more fun and check out the F-150 "Behind The Scenes" site for how they did it. [Behind The Scenes]

super bowl ad watch

More Goodies At Audi Super Bowl Commercial Site

As a quick aside to our Super Bowl commercial watching — in addition to the hilarious "Godfather" Audi Super Bowl commercial, the "Truth In Engineering" site is also home to a bunch of high-production value videos, each a riff off the "Truth In..." thing the Auto Union's got going on. All of them are sure to delight and astonish the Audi fan-boys but our fave flick's got to be the "Truth In The Blacklist" video above. So head on over to Audi's site and click away — don't worry, Audi marketing maven Scott Keogh's already expecting at least 750,000 to 1.2 million of you to show up. [via Truth In Engineering]

super bowl ad watch

Audi "Godfather" Super Bowl Commercial Puts Old Luxury "On Notice" With The R8

Here it is, hours before Audi's "Truth In Engineering" Super Bowl commercial is supposed to air before hundreds of millions of Super Bowl viewers this evening. The commercial's filled with all the tinges of the "Godfather" we were told to expect when Audi's Scott Keogh said the automaker with many rings would be going a little bit more "West Coast" in their marketing of luxury. So go ahead and watch as Audi puts "Old Luxury" on notice with the Audi R8. Remember to check out the rest of our automotive Super Bowl commercial fun as we get more of the crazy car ads up throughout the night — especially as we'll probably be seeing the Audi R8 once more this evening in the Iron Man Super Bowl commercial.


[via Truth In Engineering]

super bowl ad watch

Iron Man Super Bowl Commercial Shows Off Stark's Hot Garage

UPDATE: The official Iron Man Super Bowl commercial! Apparently it's not just automakers like Hyundai and Chrysler with money to burn this Super Bowl Ad Watch weekend. Nope, it's also the movie industry — it looks like Iron Man will be getting some love in a commercial airing this Sunday during the big game. Apparently, judging by this screen capture of the ad in question, we'll get some shots of Tony Stark spending some time testing his suit in a garage filled with all sorts of hot automobiles. We already knew about the Audi R8, but apparently Stark's also got himself a Cobra, a Saleen S7 and lookie-here, a Tesla roadster. Nice job, Stark — now we know what the "Whitestar" project really was all about, don't we? That's right — a hybrid powertrain for the Iron Man booster rockets. We knew it. Anyway, we'll have the official commercial up here online just as soon as it airs this weekend to add to the original Iron Man commercial — just follow along at our Super Bowl Ad Watch tag and feel free to hit the jump to make the shot above bigger than life.

super bowl ad watch

Jeep Super Bowl Commercial First "New Day Celebration" Ad From Chrysler

So Chrysler's new ad campaign isn't the homicidal child take over narrative we'd originally envisioned. The new advertising campaign, which breaks into 55 markets "around the Super Bowl," is focused on showing customers it is a new day for the brand with new value. Mostly, the value focuses on 12 "new" packages offering electronic items like the MyGig entertainment system, DVD navigation and satellite radio at no extra charge. The ads with the demon child are about an animated kid that listens to customers in order to build a new car company... which is Dodge? If that really happened, we'd already have the Chocolate Boobs Jet-Powered Convertible. The "Blindfold" ad is above. The full press release below. More »

super bowl ad watch

Chrysler Releases Super Bowl Commercial Images, We're Forced To Construct Hilarious, Deadly Narrative

There's something a little disappointing about a company releasing still images of their new advertisements. It usually means that said company is either unsure about the final cut or that, more likely, they're trying to double dip their media coverage. Normally, we wouldn't give in to such a thing. But Chrysler's "New Day Celebration" images make a nice, homicidal narrative about the new Cerberus take over. It's like There Will Be Blood, with Robert Nardelli as the Daniel Day-Lewis character. More »

super bowl ad watch

Super Bowl Ad Watch: Hyundai Genesis Super Bowl Commercials Online; Halftime Show Still Live

If you're not a football fan, you may have just lost one reason for watching the big game this Sunday night (unless you're going to be watching in anticipation of a Tom Petty wardrobe malfunction). That's right, we've got the highly anticipated Hyundai Genesis Super Bowl Ads right here, right now. More »